Tag Archives: selling

Writing the Dream Scene

17 May, 2010

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Ever hear this: Don’t sell the steak, sell the sizzle? That adage suggests you focus more intently on the experience of something — the benefits– than the physical or tangible aspects — the features. Steak, bicycles, cars, fly fishing lures, wedding cakes, event planning, hand-thrown pottery, kitchen renovations, or web copywriting– it applies. You attract […]

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Tell the Tallest Tales

28 April, 2010

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Elmer Gantry was drunk. So begins Sinclair Lewis’ novel, Elmer Gantry. Already stamps a crisp image in my mind. You likely want to know what happens next. Launching your reader into the thick of a story is not some hot new technique. Writers and storytellers of all ilks have been relying on this tactic for […]

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USP–The Little Bead of Glue…

8 April, 2009

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To the coffee-drinking world the cardboard coffee sleeve is indispensable. Come 6 or 7 a.m. at the local coffee hole it’s not a good thing when the stack of cardboard coffee sleeves runs out. Hoards of crabby commuters assault the half-awake coffee guy–sorry…barista. As an avid coffee-drinker, coffee-ADVENTURER, I seek to try out many different […]

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