Tag Archives: matt cutts

Proof: Importance of Keyword-Rich Title and Description Tags

26 November, 2009

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What exactly does Google think about poorly matched or missing meta title and description tags? Did you know? Google has the capability to change/modify your site page tags–description/search snippet AND page title– if they can build a better search result…good? bad? ugly? What do the TITLE and page DESCRIPTION meta tags look like in your […]

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Link Bait for Real Copywriters

3 August, 2008

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Get real metrics and links worth measuring. Why Digg “votes” don’t count. Everyone has their own definition and comfort zone for link bait, copywriters and marketers, both. I consider myself a very experienced copywriter with marketing experience, but my biggest talent lies in copywriting, so I suppose my concept of link bait is more reserved […]

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