Tag Archives: marketing

Boost Comprehension with Embellished and Difficult Fonts

25 January, 2012

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I can’t stop trying to imagine a reason why so many ads are created using text that is ALL IN UPPERCASE. AND THEN THEY MAKE A PARAGRAPH OR TWO AND ACTUALLY EXPECT THAT THEIR BMWs OR MERCEDES ARE GOING TO ROCKET OFF THE CAR LOTS. Is it just me or does it take you a […]

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People-Watching

13 August, 2011

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People are more plentiful in the romance novel and sci-fi aisles in Barnes and Noble. living vicariously? searching for escape? hoping that at some future point in time their lives will satisfy as much as these unrealistic stories? Deeprak Chopra has a new book on the shelf: The Seven Spiritual Laws of Super Heroes. Considering […]

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Micro-Script Rules: the book

13 April, 2011

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If word gets out on this book, it’s going to sail off shelves. Bill Schley’s The Micro-Script Rules is a $16.95 branding, identity marketing, business marketing guidebook. It puts to shame the gurus hawking their high-priced courses and info products that sell for hundreds and sometimes thousands of dollars. These “rules” pertain to ANYONE working […]

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QR Codes and Web Content

8 February, 2011

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While reading my last Wired magazine, I noticed two advertisers (of the many in the mag) that included QR codes in their ads. One–Kohler–used the code to embed the webpage for that particular product promotion. The other–something similar. A QR code: A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated […]

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How You Choose

2 August, 2010

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What coffee shop will you choose? What CD will you finally purchase? What magazine off the very busy newsstand will you plunk money down for? These basic questions drive online and offline marketing, including web copy and content decisions. But these questions are not simple. We make choices based on emotions. But the real nitty […]

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Does Your Online Business Need a Style Guide?

13 July, 2010

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Style guide? Feel as though your writers, designers, developers fly by the seat of their pants, make the rules up as they go along, and sort of do their own thing (good or bad) with your sites and online content? It may all be good, but what happens when you have turnover? How weak kneed […]

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Writing the Dream Scene

17 May, 2010

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Ever hear this: Don’t sell the steak, sell the sizzle? That adage suggests you focus more intently on the experience of something — the benefits– than the physical or tangible aspects — the features. Steak, bicycles, cars, fly fishing lures, wedding cakes, event planning, hand-thrown pottery, kitchen renovations, or web copywriting– it applies. You attract […]

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Tell the Tallest Tales

28 April, 2010

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Elmer Gantry was drunk. So begins Sinclair Lewis’ novel, Elmer Gantry. Already stamps a crisp image in my mind. You likely want to know what happens next. Launching your reader into the thick of a story is not some hot new technique. Writers and storytellers of all ilks have been relying on this tactic for […]

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Book Report: Microtrends

31 January, 2010

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For anyone doing business on the web, or off for that matter, and who has not yet read Mark Penn’s book Microtrends, then I suggest you get thee to a bookstore or the local library or get it on your Kindle or reader…however you might get it–get it. A microtrend, according to Penn, is: …an […]

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Google Real Estate and More Finds

19 January, 2010

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1. Keep a close tab on Google’s move to snag real estate sites…I’ve got a gut feeling this could be big in so many ways. Google Place pages… Back in September, the Official Google Blog posted this: Google Maps is a great tool for exploring places — you can pan around the map, zoom in […]

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Reasons To Launch An Online Press Release–It’s NOT PR

15 November, 2009

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Four years ago, when I worked in-house writing and editing for a smallish mixed media and search marketing company, one of our key content strategies for ourselves as well as clients, was an online press release. We used them to  build buzz AND boost inbound links to client sites. It was a key SEO/SEM tactic […]

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When Your Copy and Message Can’t Even Give CASH Away! What’s Up?

18 October, 2009

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Jaded Customers, Market “Sophistication” and Other Copy and Content Concerns that attack your sellability, crash your copywriting, and make you go “Hmmn….” I was working last week with my main client on a large website promotion project. To make a long story short there was a large chunk of cash at stake in a contest. […]

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Marketing Content – When “intensely original” Sells

16 October, 2009

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The first time I saw this movie trailer I was hooked. The New York Times says, “‘Where the Wild Things Are’ is intensely original and haunting….” First, I think we all envy the writers and producers who will ride high on this. I’d love nothing more than to create a work described as “intensely original” […]

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Beat Your Competitors: ASK Your Unsubscribers “Why”

2 September, 2009

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Here’s my email marketing gripe: I’ve unsubscribed BITTERLY from a few of the so-called “guru” email newsletters. And you know what really chaps my #@$….. they don’t seem to care, never make one attempt  to find out why I’ve suddenly hit “unsubscribe.” Fact is, any time I’ve hit “unsubscribe” it’s been due to unappealing and […]

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Buzz Marketing: When “Weak Links” are Stronger

30 May, 2009

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Before today, I have to admit that if I wrote an information product, copywriting report or strategic ebook, and I wanted to give some free samples away to build some buzz, I would have imagined my best strategy being contact with a major source in my web copywriting field. After reading this article in Marketing […]

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How Do You Perceive Web Copy? Ask Non-Buyers

6 May, 2009

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A drawing isn’t about the thing being represented–its’ about the space around it. A couple day’s ago SeoBook featured a titillating post, What About Your Non-Customers? Hmmmmm. What about them? What if you could find out why people don’t buy… Surveys, polls, AdWords –you know the direct approach…ask. Ferociously drill down into the motivation that […]

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