Tag Archives: google

Would You Make This Content Mistake on Your Landing Page?

28 March, 2011

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Google does a lot of its content right, but I was surprised recently by this ad-to-landing page experience: First, the ad impression: (It’s not at all insignificant, btw, that for the keyword “keywords,” Google dominates in results.) I was searching for keywords, clearly. As a customer, I expected that when I clicked “Google Keywords” that […]

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Ice Lousy Web Content: Has the Clean Sweep Arrived?

16 February, 2011

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It was just a matter of time before Google would find a way to ferret out awful content, or downgrade it from on-high search results (which madden anyone with a legitimately value-added, content-worthy site). Chrome’s new plug-in gives Google search users the power to decide for themselves what’s good or bad content, by blocking sites […]

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Deep On-Page SEO-for-Content Analysis

26 January, 2011

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For the keywords: “home energy evaluation” Google presents this on the first page of organic listings. Read the SERP snippet for the second listing: Now compare that text to the actual page description tag: <meta name=”description” content=”Home energy savings from Dr. Energy Saver experts. Sign up for a Home Energy Audit Learn about insulation, water […]

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Strategic Anchor Links in Long Copy

28 December, 2010

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Google sometimes displays sitelinks in among search results… and occasionally those sitelinks are the page anchor links: On this particular page the anchor links have played a dual role: better user experience (this page of copy is really long) plus they provide a structure that easily enables Google to turn them into sitelinks within the […]

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Clever Link Trick

4 December, 2010

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Official Google Blog editors make clever use of a crop of text links when they make a link farm of a complete sentence. Instead of one long hyperlink, which is the common text link convention, each word is a separate url to a different blog post. It’s a provocative alternative and certainly flies in the […]

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Innovative Web Copy

28 June, 2010

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Is it possible to be more innovative with web copy? How much more “user friendly” can we get with text on a webpage anyway? As we speak, the handbook to innovative web copy is being written right in front of our noses and it’s free for the taking any time you’d like to dip in. […]

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The Time Has Come to Deliver Quality Content

14 June, 2010

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Assessing the best site matches for long tail search queries. Google’s now infamous “Mayday” algorithm. Not Caffeine. Not temporary. It’s an algorithm that really does attempt to split the wheat from the chaff. A more sophisticated web experience, Google demands. Any attempt to challenge the masses to build a better mousetrap or hit the road […]

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Google Adds Brand Names to Search Results

2 May, 2010

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For product searches, Google has now added an additional search feature: brand names. To sum: in the last few years a Google search has evolved from plain jane text results for websites to a first page of results that now bundles in a diverse array of potential content, including websites, product sites, videos, images, real-time […]

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Site Speed Affects Page Rank, Says Google

13 April, 2010

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If you offer web copywriting or are a site builder or publisher, Google has officially said site speed helps determine your page rank, one of the over 200 “signals” it uses to calculate PR. Chalk up another consideration when building a website or creating content. Site performance is determined by a laundry list of factors– […]

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Google Landing Page

13 March, 2010

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Ever notice that Google sometimes buys its own AdWords spots? Why would Google bother making ads like this? The search behemoth currently dominates search  with 65% + of the market (Comscore), but search per se no longer tells the whole Google story. The company has its feelers in various different tech industries, not the least […]

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Rapid Changes in Web Content: PuSH

11 March, 2010

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In the last few months search has witnessed many changes/improvements, including integrating real-time search results. But even newer news — the PubSubHubbub–  promises to deliver BIG search results changes with deep ramifications for web content. The term “pubsubhubbub” is so dumb that I bet few outside the techie realm are actually paying attention yet. Shortened, […]

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Does Google Have To Buy EVERYTHING?

2 March, 2010

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I have a small love affair with Picnik. I’ve used it a lot when I need a quick, powerful (and FREE) set of photo editing tools online. Today, Google HAD to go and buy Picnik. “Picking blackberries, painting sky…” Picnik, are you just one more notch on Google’s bedpost? (Google owns Picasa, an “image organizer” […]

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What’s New, Google?

28 February, 2010

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High-Speed Internet via “Fiber for Communities” is a new Google initiative. I found this landing page through an AdWords impression. Not only is it interesting to note Google’s foray into a new realm– ultra-high speed Internet Service, but it’s a pretty nice landing page with 6 elements that work seamlessly together: Iconic Google  logo Fiber […]

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A New SEO Copy Strategy on the Horizon?

28 January, 2010

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If you’re a search disciple you’ve likely been witness to the march of new search features Google’s introduced over the last few months. One of the latest is the search engine’s attempt to identify synonyms for search queries and apply a bold text decoration within the results search snippets. At this stage of the game […]

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Google Continues to Purge Advertisers

20 January, 2010

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Gaming Google’s become a popular pasttime among pay per click advertisers, affiliate marketers and “others.” Instructions abound all over the web for launching new businesses seemingly out of thin air and using AdWords–Google’s own business. So this is where we’re at: The New York Times (I’ll probably have to pay for this type of article […]

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Google, Search, and Content in 2010 and Beyond

31 December, 2009

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Google’s mission–“to organize the world’s information and make it universally accessible and useful”–continues to form its bedrock. Yes? No? In 2010 how will Google — and other search engines — grapple with wrangling a tsunami of web content? Has their mission kept pace with the recent volume of content slung onto the WWW and with […]

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