Tag Archives: copywriting tips

What ARE the Powerful Words?

22 May, 2009

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I have always loved Thomas Wolfe, thought he was one of the most under-appreciated writers in the 20th century. I was introduced to his writing style by my 6th grade English teacher. I can’t recall her name, but I remember quite vividly the Xerox handouts she passed out one day– a lengthy essay excerpt from […]

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“Massive” and What it Means to You-Free IM Keywords

18 December, 2008

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System Arbitrage Module Map Flowchart Massive Arsenal Tactic Maverick Recognize any of these words? They are right now fueling some of the most profit-hearty Internet Marketing (IM) campaigns on the viral web. If you are a web copywriter and you don’t have them on your keyword list, then add them now. Then open your thesaurus […]

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Make Web Copy Bullets

19 November, 2008

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People don’t read webpages the way they once read 19th century novels. Webusers scan pages first Perhaps scan a second time and pause on key sections that caught their eyes the first time Shaded or outlined content and text boxes usually draw the eyes Bolded and emphasized text draws more attention Bulleted text draws attention […]

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When to Ditch the Word Counts in the Webpage Copy

16 September, 2008

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Wordcounts. Web copy writers are intimate with these numbers. In the beginning there was a very good technical reason for the 300-350 word minimum rule on informational copy. HOWEVER, there are a few cases in which the word count must be totally sacrificed for higher goals. When I first started banging out websites by the […]

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Now is the Time to Use Alliteration

28 August, 2008

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Alliteration–remember that writing skill learned in elementary school? Generation after generation the copywriting tool has proven its worth when employed just so, says a new article by Lenore Skenazy at AdAge. While everyone else is fastidiously applying their sweat to writing snappy and the most creative copy they can, the time might be just right […]

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Word Lists for Web Copywriters

9 July, 2008

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I’ve found that keeping running lists of particular words serve a number of purposes admirably. If the pursuit sounds mundane, maybe you should think again. Keyword lists targeted to a specific niche market or industry: Consider this: you’ve been asked to write a number of reviews for new automobiles. Unless you’re a writer on the […]

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