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A New SEO Copy Strategy on the Horizon?

28 January, 2010

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If you’re a search disciple you’ve likely been witness to the march of new search features Google’s introduced over the last few months. One of the latest is the search engine’s attempt to identify synonyms for search queries and apply a bold text decoration within the results search snippets. At this stage of the game […]

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Google, Search, and Content in 2010 and Beyond

31 December, 2009

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Google’s mission–“to organize the world’s information and make it universally accessible and useful”–continues to form its bedrock. Yes? No? In 2010 how will Google — and other search engines — grapple with wrangling a tsunami of web content? Has their mission kept pace with the recent volume of content slung onto the WWW and with […]

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Google Launches Browser Size: Is Your Good Stuff Above or Below the Fold?

17 December, 2009

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The more impatient web users grow, the faster we demand at-a-glance content, the less likely we are to scroll below “the fold,” or the lower edge of your browser window. Yesterday Google launched BrowserSize, a webpage overlay tool that gives designers, writers, and other content creators the lowdown on how much of their sparkling new […]

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More Tweaks Added to Google’s Search Snippets: breadcrumbs

11 December, 2009

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In the last month or so Google has launched some nifty search results mods: Jump links added to the snippets Real time search boxes added for current event/news or trend-driven queries and I just read about the addition of site hierarchies, or breadcrumb navigation, to some search snippets. Google is officially “design[ing] the way results […]

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Google Redefining Relevant Content, Once Again

8 December, 2009

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Redefining, relevant, and REAL-TIME. Google’s sparkling new real time search capabilities are pushing Twitter, Facebook, MySpace, blog posts, news and more up into the SERP mix. Consider the content ramifications of this… What Twitter updates will make it? With millions tweeting about trendy topics seemingly layered one on top of the other (I’m picturing a […]

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Proof: Importance of Keyword-Rich Title and Description Tags

26 November, 2009

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What exactly does Google think about poorly matched or missing meta title and description tags? Did you know? Google has the capability to change/modify your site page tags–description/search snippet AND page title– if they can build a better search result…good? bad? ugly? What do the TITLE and page DESCRIPTION meta tags look like in your […]

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Reasons To Launch An Online Press Release–It’s NOT PR

15 November, 2009

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Four years ago, when I worked in-house writing and editing for a smallish mixed media and search marketing company, one of our key content strategies for ourselves as well as clients, was an online press release. We used them to  build buzz AND boost inbound links to client sites. It was a key SEO/SEM tactic […]

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Is Your Online Content Valuable? Is Your Business Durable?

1 October, 2009

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Online businesses built on foundations of valuable content, as well as products and services, can self-sustain and grow forever. Google rewards this model. In that illustration, the left-hand image is my rendering of a large website: deep internal links clear navigation/menu custom-written title and description meta tags for each page strong keyword/phrase per page well-crafted […]

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Can You Get Google’s Jump Links Added to YOUR Search Snippet?

28 September, 2009

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Can you leverage the new Google Jump-links feature to pull in more search visitors? What does this mean for SEO copy and optimizing page content? This past Friday Search Engine Land published a post on the newest goings-on spotted around the Google results pages recently- the Google “Jump To” links. Google is making it easier […]

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Linkbait: How to Use This Advanced Content Strategy

22 September, 2009

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How often do you hear the term “linkbait” used in the IM world? Not often enough. Why? Because linkbait writing is an advanced content strategy. You can’t create linkbait from automatic content or scrape it, or otherwise get it quick and dirty– like many IMers prefer. No, linkbait in its truest form is high-value content. […]

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The Missing Link: Using “Old School” Press Releases

5 August, 2009

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With so much hype given to SEO copywriting, landing pages, social media and article marketing, the lowly press release can get lost in the shuffle. Few marketers that I know even consider using a press release as a business promotion component. Here’s the thing: they are great for getting you well-ranked for local searches. And […]

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Quick Visual Measurement of Your Site Copy’s Top Keywords: SEO Metrics

25 July, 2009

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Your Online Business is NOT a Game…. and measuring your site’s SEO effectiveness is imperative to dominating your niche. Assuming you’ve actually identified your niche…. (It’s also important when crafting the copy and I’ll explain in a minute…) SEO measurement is not a closely guarded secret. Hordes of SEO “consultants” and gurus, as well as […]

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If You’re Not Using Keywords to Research Before You Write…

24 April, 2009

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If you’re not using a keyword tool as  research weaponry before you write, you could be missing-by-a-mile what your prospective clients and customers want most. I read recently, “Keywords aren’t the key to good copy, they are only containers,” or something along those lines. It was a copywriter, btw. First, if I’ve misquoted him, sorry, […]

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Google Studies Eyetracking in SERPS – What’s Important to Know

11 February, 2009

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Over at the Official Google Blog engineers have posted the results of their most recent eye tracking study as it pertains to the way in which users view the search results, or SERPS. A couple of interesting things: * First, as if in total opposition to some credo a recent affiliate marketer proposed–(he claims videos […]

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Keyword List to End All Keyword Lists: Advice from an Expert

13 January, 2009

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I’ve written a few posts in the past on the value of creating your own keyword list, data mining for keywords, new and different sources for keywords, etc. They are like WAMPUM, and worth real money if you know where to look and how to use them. Aaron Wall has what I consider an invaluable […]

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Begin to Shape Your Business and Product Message in the Search Results

17 September, 2008

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By the time a business owner– frustrated because he/she is failing to convert customers elsewhere–is pinning hopes to a revised product/sales message in a response email  it should be clear to everyone (who’s paying attention) that the front-end product message is 1 either incorrect, misleading or muddy 2 non-existent I’m thinking website copy and message, […]

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