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Link Bait Strategies

8 July, 2010

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Michael Arrington’s (TechCrunch) article today on Fast Company’s hybrid link baiting-pyramid scheme whet my appetite to ferret out a few more innovative “bait” strategies that online businesses and companies are leveraging to drive traffic surges. Fast Company’s current ploy, dubbed “The Influence Project,” is fairly genius. Moral of the story….appeals to the ego work. Arrington […]

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Engaging the 90% That Do Online Research Before Buying

25 February, 2010

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Customers do their homework before pulling out their wallets to purchase online, reports MarketingVox. The data comes from Compete.com and the numbers look like this: 90% of customers conduct online research before they buy. 61% use search engines. For online businesses and marketers with a love for content, this is good news. You always have […]

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Proof: Importance of Keyword-Rich Title and Description Tags

26 November, 2009

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What exactly does Google think about poorly matched or missing meta title and description tags? Did you know? Google has the capability to change/modify your site page tags–description/search snippet AND page title– if they can build a better search result…good? bad? ugly? What do the TITLE and page DESCRIPTION meta tags look like in your […]

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Article Lost Generation

20 September, 2009

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I did that with the title of this post purposely. Screw with the term “article generation,” a termĀ  40% of my traffic uses to find this blog. Blows my socks off day after day. I think I mentioned “automatic content” in one post (now 2). Surprise is: there’s nothing automatic about this content. And even […]

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Trust Building (in its many forms) with Copy

14 June, 2009

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Try a Google search for this keyword phrase: content is king Top results are some of the leading search marketing, SEO, and advertising sources on the contemporary internet. In fact, even Wikipedia bubbles up (of course) to the top of this result with its encyclopedic entry on “web content.” The phrase “content is king” has […]

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Email is for….Building Client Relationships

6 June, 2009

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A new report from Forrester Research underscores a number of ebusiness strategies proving most successful even during the recession: 1. Online business IS where it’s at–offers companies much more flexibility in marketing 2. Marketing online allows some businesses to blow competitors with a weak online model right out of the water 3. Paid search tactics […]

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Are Marketing and Information Videos Overdone?

16 March, 2009

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I admit it, I subscribe to more than a handful of copywriters, internet marketers and other professional online business resources …. stuff. And my inbox is a busy place. I read the newsletters from Marketing Profs I check in on Marketing Sherpa Weekly newsletter I download most free reports I DON’T watch most of the […]

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More Web Copy “Niching”–Serious Tools

26 January, 2009

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My post on dominating a web copy niche demands an update: I’ve since had more time to play with the new SEOBook toolbar and I have to say this about niche market exploration: Dissect competitors with the SEMRush button….explosive traffic and keyword info to add to your web copy niche blueprint. Download the SEOBook Toolbar, […]

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Trend and Keyword Tools Debunked for Web Writers

13 September, 2008

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I figured since I’ve been completely overwhlemed with keyword and trends tools that perhaps other writers and copy specialists are a bit boon-doggled, as well. Here’s mixed run-down of popular and less well-known tools that let you drill down into various types of statistical data, like keywords, keyword phrases, hot topics and search trends–all very […]

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Title Slugs, Permalinks, How They Drive Traffic

3 August, 2008

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For example: This post title “Title Slugs, Permalinks, How They Drive Traffic” in WordPress is automatically generated to read: https://jrotman.wordpress.com/2008/08/03/title-slugs-permalinks-how-they-drive-traffic a bit clumsy in permalink form. However, I have the option to Edit the slugs if I choose. I changed this post slug to read instead: http://………./2008/08/03/drive-traffic-with-slugs-permalinks a post title that when formatted as a […]

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Copy Renovation for Website Flip Artists

30 July, 2008

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Renovating the suburban sprawl of internet web copy one page at a time. When the internet was new (and domain real estate was as easily squatted upon as the acreage of arid land loosed to the unwitting during the Homestead Act days), fresh page copy was plenty lousy, like a bad window dressing. Now that […]

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