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Lots of Content to Share? Don’t “OES”

28 January, 2012

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Lots of content to share? SEO matters for copy, but flipped backwards–OES–I call it “opportunity for excessive stuffing.” Writing for a keyword density is so last decade. It’s like overindulging in fatty foods. And the process of writing becomes that of watching the needle on a weight scale as you force-feed content, grow rotund, and […]

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Writing Web Headlines for Maximum Effect

18 October, 2011

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AdWords headline as an example of an effective web headline

Web headlines have the potential to affect every other word of content on a web page. Given those magical powers, doesn’t it make sense to know how to write a powerful web headline? Web headlines are non-negotiable components of webpages, articles, press releases, reports, white papers, blog posts, landing pages, sales pages, and ads. An […]

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Crafting Link Text

30 June, 2011

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“Link text” is the web copy component of a webpage where a url is installed into a particular word or phrase: lorem ipsum dolor sit amet (“lorem ipsum” is the text link). words (text) + url (link) = text link or link text Why care what words get formatted as the url, anyway? A link […]

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Engineering or Writing?

27 April, 2011

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The action of writing web copy can sometimes feel too much like engineering as opposed to writing– a natural language flow…. Any discussion of SEO can quickly sound as if there is less writing going on and much more “building” and “integrating” and “stuffing” and  attachment to measurables like keyword density. Let me grab my […]

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Words are Sharks and Clown Fish and Stingrays, (oh my!)

1 April, 2011

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Almost two years ago, I wrote a post about “powerful words.” The problem with that post? I talk about verbs and adjectives– action versus description, but I offer no examples–I frustrated even myself. What inspired the look back, though, is the number of visitors I get to this blog searching for “words with powerful meaning” […]

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Overcoming Content Boredom

23 March, 2011

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As a writer, in general, I have a passion for language and for words. But as a web content writer, reading Stanley Fish’s new book “How to Write a Sentence,” I can’t help but wonder if the online business kills beautiful sentences? We work in a world of keywords and keyphrases, where it’s desirable to […]

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Deep On-Page SEO-for-Content Analysis

26 January, 2011

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For the keywords: “home energy evaluation” Google presents this on the first page of organic listings. Read the SERP snippet for the second listing: Now compare that text to the actual page description tag: <meta name=”description” content=”Home energy savings from Dr. Energy Saver experts. Sign up for a Home Energy Audit Learn about insulation, water […]

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Content Check-Up: Interior Site Pages

10 November, 2010

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Since it’s a given that Google will continue to switch up its algorithm at any moment in time, it makes sense to evaluate site content and copy from top to bottom. How are your interior site pages? Keyword optimized? Clean and uncluttered? Navigable? Have a blog that’s regularly updated? Offer visitors valuable information, and/or a […]

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“What Are Your Competitors Doing?”

25 October, 2010

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Not an uncommon question in the web world. I was reading a new book the other day in which the author urged her audience to use this metric–competitors’ websites– as a key way to measure my/your content and online strategy. Hmmmmm. Halfway down the page I had this scrawled in the margin:  “Disagree.” Why? While […]

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The Time Has Come to Deliver Quality Content

14 June, 2010

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Assessing the best site matches for long tail search queries. Google’s now infamous “Mayday” algorithm. Not Caffeine. Not temporary. It’s an algorithm that really does attempt to split the wheat from the chaff. A more sophisticated web experience, Google demands. Any attempt to challenge the masses to build a better mousetrap or hit the road […]

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Site Speed Affects Page Rank, Says Google

13 April, 2010

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If you offer web copywriting or are a site builder or publisher, Google has officially said site speed helps determine your page rank, one of the over 200 “signals” it uses to calculate PR. Chalk up another consideration when building a website or creating content. Site performance is determined by a laundry list of factors– […]

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Improving Web Copy

16 March, 2010

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Is it perfect? Probably not. You can likely improve your site’s copy in any one of a number of ways–changes and improvements driven by market changes, competitors, your business needs and/or even your interests. Where to tweak: Improve the page title tag– this is the title that appears at the top of the browser pane, […]

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A New SEO Copy Strategy on the Horizon?

28 January, 2010

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If you’re a search disciple you’ve likely been witness to the march of new search features Google’s introduced over the last few months. One of the latest is the search engine’s attempt to identify synonyms for search queries and apply a bold text decoration within the results search snippets. At this stage of the game […]

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Google, Search, and Content in 2010 and Beyond

31 December, 2009

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Google’s mission–“to organize the world’s information and make it universally accessible and useful”–continues to form its bedrock. Yes? No? In 2010 how will Google — and other search engines — grapple with wrangling a tsunami of web content? Has their mission kept pace with the recent volume of content slung onto the WWW and with […]

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Proof: Importance of Keyword-Rich Title and Description Tags

26 November, 2009

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What exactly does Google think about poorly matched or missing meta title and description tags? Did you know? Google has the capability to change/modify your site page tags–description/search snippet AND page title– if they can build a better search result…good? bad? ugly? What do the TITLE and page DESCRIPTION meta tags look like in your […]

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Keywords: Customer Pain Value and True Meaning

5 November, 2009

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When we talk about keywords and keyphrases we talk about the commodities of an Internet financial economy. We talk about them in terms of position, density, broad match, exact match, and phrase matches. And we tally them up like wampum in Cost per Click values. Imagine The Keyword Ticker Board….in place of a company’s stock […]

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