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Swiss Army Knife: History and Metaphor – INFOGRAPHIC

9 October, 2011

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Visual timeline of the Swiss Army Knife from invention in 1891 to marketing metaphor in the 1990s and beyond.

I have used “the Swiss Army Knife” as a metaphor in the past; I proposed it recently as part of a slogan I was working on. The more it nagged at me that I’d heard this metaphorically before, the more I wanted to dive down the rabbit hole. This is a two-part infographic on how […]

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Content Check-Up: Interior Site Pages

10 November, 2010

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Since it’s a given that Google will continue to switch up its algorithm at any moment in time, it makes sense to evaluate site content and copy from top to bottom. How are your interior site pages? Keyword optimized? Clean and uncluttered? Navigable? Have a blog that’s regularly updated? Offer visitors valuable information, and/or a […]

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The Time Has Come to Deliver Quality Content

14 June, 2010

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Assessing the best site matches for long tail search queries. Google’s now infamous “Mayday” algorithm. Not Caffeine. Not temporary. It’s an algorithm that really does attempt to split the wheat from the chaff. A more sophisticated web experience, Google demands. Any attempt to challenge the masses to build a better mousetrap or hit the road […]

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Content Tasting

5 May, 2010

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It’s the tapas of daily news…The NYTimes new “Times Skimmer.” I’ve just been sampling the new interface, all horizontal and above the fold.  All about bite-sized we are, shortest and concisest snippets we can serve to our audience. I like it….I like the look and feel of it…Still classic news feel, but built to appeal […]

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Google Adds Brand Names to Search Results

2 May, 2010

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For product searches, Google has now added an additional search feature: brand names. To sum: in the last few years a Google search has evolved from plain jane text results for websites to a first page of results that now bundles in a diverse array of potential content, including websites, product sites, videos, images, real-time […]

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Improving Web Copy

16 March, 2010

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Is it perfect? Probably not. You can likely improve your site’s copy in any one of a number of ways–changes and improvements driven by market changes, competitors, your business needs and/or even your interests. Where to tweak: Improve the page title tag– this is the title that appears at the top of the browser pane, […]

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Rapid Changes in Web Content: PuSH

11 March, 2010

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In the last few months search has witnessed many changes/improvements, including integrating real-time search results. But even newer news — the PubSubHubbub–  promises to deliver BIG search results changes with deep ramifications for web content. The term “pubsubhubbub” is so dumb that I bet few outside the techie realm are actually paying attention yet. Shortened, […]

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Does Google Have To Buy EVERYTHING?

2 March, 2010

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I have a small love affair with Picnik. I’ve used it a lot when I need a quick, powerful (and FREE) set of photo editing tools online. Today, Google HAD to go and buy Picnik. “Picking blackberries, painting sky…” Picnik, are you just one more notch on Google’s bedpost? (Google owns Picasa, an “image organizer” […]

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What’s New, Google?

28 February, 2010

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High-Speed Internet via “Fiber for Communities” is a new Google initiative. I found this landing page through an AdWords impression. Not only is it interesting to note Google’s foray into a new realm– ultra-high speed Internet Service, but it’s a pretty nice landing page with 6 elements that work seamlessly together: Iconic Google  logo Fiber […]

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Monster Content Domination

24 February, 2010

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Monster.com ain’t just monster.com, anymore. College.monster.com Excelle.monster.com FastWeb.com FinAid.com FredsPlace.org Hiring.monster.com Healthcare.monster.com Jobs.com MakingItCount.com Policelink.monster.com SalesQ.monster.com represent but a small number of the sites  Monster owns. On these sites? Content and/or community forums, as well as a variety of paid ads. They’ve been busy. Monster’s acquisition of Affinitylabs.com in 2008 gave the company a team […]

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Domain Buying Tips

25 January, 2010

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Domain buying as a task is pretty simple and straightforward, but as a business DOMAINS are cutthroat. About 1.5 years ago I published a post recounting my sideswipe with domain front-running. Yesterday I was reminded of just how misleading the domain registration business can be. A few months ago I registered the domain goatguide.org. Really […]

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Google Real Estate and More Finds

19 January, 2010

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1. Keep a close tab on Google’s move to snag real estate sites…I’ve got a gut feeling this could be big in so many ways. Google Place pages… Back in September, the Official Google Blog posted this: Google Maps is a great tool for exploring places — you can pan around the map, zoom in […]

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For Whose Ears? Social Networks Give Competitive Advantage

18 January, 2010

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Is being social with social media in the confines of a corporate structure a real possibility? Interesting article on MarketingVox– Competitive Data Ripe for Picking on SocNets— reveals the numerous ways savvy companies can collect information about competitors based on the information freely posted on social networks. Everything from LinkedIn to Twitter is open real […]

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Visualize Web Data

12 January, 2010

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Hint.fm serves up a virtual candy dish of unique data visualizations… Hint.fm’s Project Seer is billed as a “portrait of human curiosity” via Google Suggest: A simple one-sided visual picture of a Google Suggest when I enter the word “ice” (note: thickness of arrow lines reflects volume of webpages associated with that keyword/phrase): and then […]

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“Experience” Web Content Through Other’s Eyes

7 January, 2010

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In my last post I talked about getting outside yourself for inspiration. I’m still “in” that vein, but urging you to witness the web and its content by observing others. In 2010, you can build your business by being a good spy…. Over the holidays I stayed with friends for a few days, one of […]

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Quest for Bold Web Content/Copy

4 January, 2010

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hat will come next in the realm of web copywriting? Content will certainly be a reflection of the current Google or Bing search results page– an amalgam of mixed media content from text results to video, images, and real-time feeds. Already many site owners, marketers and even businesses are incorporating a blend of content types. […]

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