Archive | internet marketing RSS feed for this archive

If Your Content is Valuable–Then Prove It

31 May, 2014

0 Comments

Giving customers, readers, and clients/customers access to your valuable content. Force website visitors to watch a video or offer a companion transcript? Have a free report you’re offering–are you limiting access to this content?   I have heard people in my industry argue that it’s “confusing” to customers/clients/readers to offer them multiple calls to action […]

Continue reading...

Prove Content Value and They (and I) Will Pay

18 March, 2013

0 Comments

Hulu. Which Test Won. PicMonkey. These are just a few of the sites I use regularly that deliver awesome content– I know because much of it has been presented free either in the past or is currently and I have benefited from it. That’s key….I have benefited from the free content (on multiple occasions). Because […]

Continue reading...

Getting Beyond the Same Ol’ Call-to-Action

11 March, 2013

0 Comments

Our digital environment is literally pock-marked with calls-to-action and most of them not particularly illustrious. “Learn more” “Click here” “Read more” “Buy now” “Sign up” “View” “Update” “Submit” — we could go on and on. The above are the usual cast of characters. Easy, utilitarian, handy, go-tos–they are like affordable parts for a GM or […]

Continue reading...

Boost Comprehension with Embellished and Difficult Fonts

25 January, 2012

0 Comments

I can’t stop trying to imagine a reason why so many ads are created using text that is ALL IN UPPERCASE. AND THEN THEY MAKE A PARAGRAPH OR TWO AND ACTUALLY EXPECT THAT THEIR BMWs OR MERCEDES ARE GOING TO ROCKET OFF THE CAR LOTS. Is it just me or does it take you a […]

Continue reading...

Rage Against the Content Machine

1 December, 2011

0 Comments

Some gooroo, as Ben Settle calls them, is currently pitching an outsourcing training program that promises to show online entrepreneurs how they can outsource many of their needs to “English-speaking” persons for as little as $2.50/hour. Yes, that is two dollars and fifty cents per hour. I’ve unsubscribed from this guy’s list. I’m not his […]

Continue reading...

Writing Web Headlines for Maximum Effect

18 October, 2011

0 Comments

AdWords headline as an example of an effective web headline

Web headlines have the potential to affect every other word of content on a web page. Given those magical powers, doesn’t it make sense to know how to write a powerful web headline? Web headlines are non-negotiable components of webpages, articles, press releases, reports, white papers, blog posts, landing pages, sales pages, and ads. An […]

Continue reading...

One Unusual Copy Strategy to Close Online Sales

14 September, 2011

0 Comments

You know those annoying little affiliate disclaimers any online marketer needs to now include in emails or on websites where affiliate marketing is done (thanks to the FTC)? Well, I’ve seen some of these disclaimers along the way that read as though they are likely more successful at undoing a sales pitch than they are […]

Continue reading...

Build a Doorway to Exclusive Content Leveraging Google’s +1 Button

20 July, 2011

2 Comments

Besides recommending content, what is one way in which the Google +1 button may be a valuable tool for online business and marketers?  I did pick up what I think could be a significant revelation while listening to one of Google’s YouTube presentations. Somewhere in between the narrator’s commentary on the evils of buying +1’s […]

Continue reading...

What Content Triggers Really Drive Customer Decisions? The Hero, The Sage, The Temptress, The Devil

22 May, 2011

0 Comments

From Made to Stick (Chip and Dan Heath), chapter entitled, “Emotional”: …[P]eople make decisions based on identity. They ask themselves three questions. Who am I? What kind of situation is this? And what do people like me do in this kind of situation?…. Notice that…people aren’t analyzing the consequences or outcomes for themselves. There are […]

Continue reading...

The Most Dangerous Thing About Online Customers

14 May, 2011

0 Comments

“People don’t want to be sold. But they do want to be educated, informed and surprised. They want to be the first to know. They want a competitive advantage.” (Mark Stevens, Entrepreneur magazine) As a Bank of America customer, I rarely click on the extra promotions I’m served, but back in 2005, when the company […]

Continue reading...

More than one way to skin a catfish – Video vs. Web Copy

30 April, 2011

1 Comment

It’s dangerous to generalize especially when it comes to trends on the web. It’s even more dangerous to assume you know what all your customers want and the form they want that delivered in OR that someone else knows what your customers want. A generalization is that video kicks text to the curb–so why give […]

Continue reading...

Are You Listening to THIS Web Content Advice? DON’T

16 April, 2011

0 Comments

The Google Panda/Farmer algorithm update that was installed in late February, did have an effect on web content. That’s a fact that cannot be disputed. How much of an affect will only be measured over time and once we shut up about it or stop obsessing over it. (one of the biggest effects has been […]

Continue reading...

Micro-Script Rules: the book

13 April, 2011

0 Comments

If word gets out on this book, it’s going to sail off shelves. Bill Schley’s The Micro-Script Rules is a $16.95 branding, identity marketing, business marketing guidebook. It puts to shame the gurus hawking their high-priced courses and info products that sell for hundreds and sometimes thousands of dollars. These “rules” pertain to ANYONE working […]

Continue reading...

QR Codes and Web Content

8 February, 2011

2 Comments

While reading my last Wired magazine, I noticed two advertisers (of the many in the mag) that included QR codes in their ads. One–Kohler–used the code to embed the webpage for that particular product promotion. The other–something similar. A QR code: A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated […]

Continue reading...

Confounding Web Content

27 September, 2010

0 Comments

I haven’t missed a month of posting for a long while now, so before September closes I need to come out of my copy daze and write something. It started out harmlessly enough, a long vacation at the beach, good intentions to whip off some fresh posts. Didn’t happen. Vacation happened, but I really unplugged…except […]

Continue reading...

Audience: Know Them, Feel Them

14 August, 2010

3 Comments

Audience, message (what you want to tell them), call to action (what you want them to do) These three components form the framework for nearly all web pages and types of websites. Could be corporate websites, retail sites, ecommerce sites, informational sites, blogs, sales letters, landing pages, squeeze pages, transactional pages. The terms may be […]

Continue reading...