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Finding Quality Web Content: For Dummies

20 October, 2011

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Kids are unable to distinguish quality web content from crap when doing a Google search.

Clive Thompson’s article, “Why Johnny Can’t Search,” in this month’s Wired magazine (19.11), exposes the sad and surprising inability of kids to identify authoritative web content when doing a simple Google search: “Kids know how to Google–they just can’t tell when the results are crap.” Between secondary school and college it’s assumed in the 21st […]

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This Week’s Intriguing Web Copy Artifact

19 August, 2011

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This was a nice bit of graphic and web copy intrigue this week: This Google Doodle for Fermat’s Theorem was outfitted with alt text designed to inspire curiosity and get visitors to click through. Subtle and creative. But the text is actually a translation from Fermat, who scrawled something similar in the margins of a […]

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Build a Doorway to Exclusive Content Leveraging Google’s +1 Button

20 July, 2011

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Besides recommending content, what is one way in which the Google +1 button may be a valuable tool for online business and marketers?  I did pick up what I think could be a significant revelation while listening to one of Google’s YouTube presentations. Somewhere in between the narrator’s commentary on the evils of buying +1’s […]

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Are You Listening to THIS Web Content Advice? DON’T

16 April, 2011

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The Google Panda/Farmer algorithm update that was installed in late February, did have an effect on web content. That’s a fact that cannot be disputed. How much of an affect will only be measured over time and once we shut up about it or stop obsessing over it. (one of the biggest effects has been […]

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Would You Make This Content Mistake on Your Landing Page?

28 March, 2011

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Google does a lot of its content right, but I was surprised recently by this ad-to-landing page experience: First, the ad impression: (It’s not at all insignificant, btw, that for the keyword “keywords,” Google dominates in results.) I was searching for keywords, clearly. As a customer, I expected that when I clicked “Google Keywords” that […]

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Fodder for my next few posts

13 March, 2011

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I have currently 4 posts in draft stages. Blog manic. It’s thanks to a few standout reads and other items I’ve had the good fortune to consume, so perhaps I can just jumpstart these in-the-gate posts by giving some cred where due: Youngme Moon’s, Different. The book is a dichotomy: quiet and loud. Discoursing on […]

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Ice Lousy Web Content: Has the Clean Sweep Arrived?

16 February, 2011

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It was just a matter of time before Google would find a way to ferret out awful content, or downgrade it from on-high search results (which madden anyone with a legitimately value-added, content-worthy site). Chrome’s new plug-in gives Google search users the power to decide for themselves what’s good or bad content, by blocking sites […]

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Deep On-Page SEO-for-Content Analysis

26 January, 2011

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For the keywords: “home energy evaluation” Google presents this on the first page of organic listings. Read the SERP snippet for the second listing: Now compare that text to the actual page description tag: <meta name=”description” content=”Home energy savings from Dr. Energy Saver experts. Sign up for a Home Energy Audit Learn about insulation, water […]

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Strategic Anchor Links in Long Copy

28 December, 2010

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Google sometimes displays sitelinks in among search results… and occasionally those sitelinks are the page anchor links: On this particular page the anchor links have played a dual role: better user experience (this page of copy is really long) plus they provide a structure that easily enables Google to turn them into sitelinks within the […]

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Clever Link Trick

4 December, 2010

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Official Google Blog editors make clever use of a crop of text links when they make a link farm of a complete sentence. Instead of one long hyperlink, which is the common text link convention, each word is a separate url to a different blog post. It’s a provocative alternative and certainly flies in the […]

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Content Check-Up: Interior Site Pages

10 November, 2010

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Since it’s a given that Google will continue to switch up its algorithm at any moment in time, it makes sense to evaluate site content and copy from top to bottom. How are your interior site pages? Keyword optimized? Clean and uncluttered? Navigable? Have a blog that’s regularly updated? Offer visitors valuable information, and/or a […]

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Pin old photos onto Google Maps– cool end of week content

2 July, 2010

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Infosthetics always has some visual curiosity, some new content notion. This one’s really cool: HistoryPin.

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Innovative Web Copy

28 June, 2010

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Is it possible to be more innovative with web copy? How much more “user friendly” can we get with text on a webpage anyway? As we speak, the handbook to innovative web copy is being written right in front of our noses and it’s free for the taking any time you’d like to dip in. […]

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The Time Has Come to Deliver Quality Content

14 June, 2010

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Assessing the best site matches for long tail search queries. Google’s now infamous “Mayday” algorithm. Not Caffeine. Not temporary. It’s an algorithm that really does attempt to split the wheat from the chaff. A more sophisticated web experience, Google demands. Any attempt to challenge the masses to build a better mousetrap or hit the road […]

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Google Adds Brand Names to Search Results

2 May, 2010

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For product searches, Google has now added an additional search feature: brand names. To sum: in the last few years a Google search has evolved from plain jane text results for websites to a first page of results that now bundles in a diverse array of potential content, including websites, product sites, videos, images, real-time […]

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Site Speed Affects Page Rank, Says Google

13 April, 2010

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If you offer web copywriting or are a site builder or publisher, Google has officially said site speed helps determine your page rank, one of the over 200 “signals” it uses to calculate PR. Chalk up another consideration when building a website or creating content. Site performance is determined by a laundry list of factors– […]

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