Getting attention and changing behavior: an experiment in thinking outside the box

16 March, 2015

innovation

An ingenious experiment in thinking outside the box is afoot in Hayward California in an area of a neighborhood infamous for speedsters. Signs aimed at both drivers and pedestrians have made national news for their quirky snarkiness. Goal: to wake people up from their stupor and distraction and change in-grained human behavior.

funny traffic sign in hayward california; message that gets attention in effort to change human behavior.

funny traffic sign in hayward california; message that gets attention in effort to change human behavior.

I can’t even imagine the knock-down drag-out arguments that must have ensued behind closed doors between the stakeholders that were on board with thinking WAAAAY outside the box and those of a more conservative ilk, including the legal team that must have been involved.

Let this be a lesson: If a town can re-imagine official road signs in such a fresh and tongue-in-cheek manner, then the rest of us can take our websites, our printed matter, our customer communications to the next level too with even greater ease.

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