I like the infographic used here and certainly champion the message.
When writing copy on any platform for your business, you’re technically always selling. Whether it’s your brand personality or a particular one of your products, your “sell” will only work if it’s authentic. Step into the mindset of your target market and think about the brands you buy into and buy from. What do they do? How do they engage you?
Here are some tips for voice and tone when writing:
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