The company’s catalog has been a favorite of mine for the last 4 years, with copy like:
“Free-swinging flannel shirts” that “turn you into a lumberjack”
Work pants that are “tougher than an angry beaver” offer “heroic durability” and feature “FendOff finish” that “repels water, oil, job site grime, spilled coffee or chilli dog…”
A fleece-lined shirt-jacket that’s so sturdy it’s dubbed the “hanger bender.” “The job site isn’t a fashion show but yes–you’ll look good”
A winter jacket that invites customers to “get medieval on winter” and that promises to “pick up where chainmail left off.”
Besides the goodies in the catalog, I recently saw a Duluth TV commercial that was so inventive I laughed out loud:
Go to their website and you can watch a slew of their cool commercials one after the other.