Best in Voice….

5 November, 2013

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duluth trading company's buck naked underwear adThank God for Duluth Trading Company’s consistent and fearless devotion to its own true voice. Here is an enviable mix of humor, snarkiness, and just plain old mojo.

 

The company’s catalog has been a favorite of mine for the last 4 years, with copy like:

“Free-swinging flannel shirts” that “turn you into a lumberjack”

Work pants that are “tougher than an angry beaver” offer “heroic durability” and feature “FendOff finish” that “repels water, oil, job site grime, spilled coffee or chilli dog…”

A fleece-lined shirt-jacket that’s so sturdy it’s dubbed the “hanger bender.” “The job site isn’t a fashion show but yes–you’ll look good”

A winter jacket that invites customers to “get medieval on winter” and that promises to “pick up where chainmail left off.”

 

Besides the goodies in the catalog, I recently saw a Duluth TV commercial that was so inventive I laughed out loud:

 

 

Go to their website and you can watch a slew of their cool commercials one after the other.

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