Who’s Got All the Right Words for the End of the Year?

31 December, 2012

advertising, Copywriting, mobile

Metro North!

Very nice mobile ad pitches the pros of using Metro-North to get into the City for New Year’s. The voice over is pitch-perfect as well as the text on the ad itself. Hats off to the copywriter on this one — here’s an enviously compact message. All the important keywords one wants to hear at the front of every sentence. The ad itself:


Metro North ad

I wasn’t able to record the actual audio, but this is my stab at it based on hearing it over and over numerous times.

“Take Metro-North to the City for New Year’s. Trains run frequently. Save money and buy tickets before you board. Parking is available at all stations. Free at many. Happy New Year!”

Of course the tag line, “At 12:01 you’ll be glad you took the train.” is an incredibly appealing message.

I bolded the words I noticed had been carefully placed at the front of sentences to ensure listeners got the best of the message. I think this was a fantastic and smartly done promotion.

Happy New Year!


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