Landing Page Swipe – Bare Bones Copy, Strong CTAs

26 August, 2012

landing pages

Typically a best practices landing page has no navigation and one very clear and compelling call to action, but in this case two CTAs make sense. They are also about the only copy on the page, except for the celebs’ names with catchy intriguing vignette names, indicating that there may be additional content to explain.

This landing page, for, created by the Dollar General Literacy Foundation, is great, in my book. Straightforward, bold, and refreshing. The celebs are critical to this campaign. Their videos are compelling. The only mystery for me is the seemingly disjointed display ad (as blah as old wallpaper:) I clicked on that then presented this beautiful landing page. See both below (display ad first, then landing):

Ad impression for

landing page for with jerry stiller

landing page for with miz

landing page for with wendy

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