Case studies allow leverage of product in use, service success, and personal stories customers can relate to.
Victorinox has just launched a new ad campaign built around its customer “stories.” I clicked into it from a banner ad on Wired.com:
Landing page carousel engages users in a handful of customer stories:
Clicking into any story presents an interactive presentation — brief story, the point being in each case a particular model of Swiss Army Knife saved the day.
Calls to Action:
“View Details” ( to see more of that particular knife’s features)
“Share Your Story” (allows customers to upload their own my-swiss-army-knife-saves-the-day story)