Victorinox’s “Case Studies” – Swiss Army Knives in the field

Case studies allow leverage of product in use, service success, and personal stories customers can relate to.

Victorinox has just launched a new ad campaign built around its customer “stories.” I clicked into it from a banner ad on Wired.com:

Landing page carousel engages users in a handful of customer stories:

Clicking into any story presents an interactive presentation — brief story, the point being in each case a particular model of Swiss Army Knife saved the day.

Calls to Action:

“View Details” ( to see more of that particular knife’s features)

“Share Your Story” (allows customers to upload their own my-swiss-army-knife-saves-the-day story)

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