If you’re a Student of Great Copy then….

…you might love Rodale’s daily email newsletter like I do. It’s like a candy shop in my inbox everyday.

Usually the email subject line alone is addictive hook. Today’s for instance: : “4 Things Your Garbage Says About Your Health.” Every day, Rodale’s The Daily Fix delivers me a treasure trove of intriguing and titillating headlines, compelling stories with cleverly crafted leads, and an attendant stable of related content that usually succeeds in yanking me deeper into their publications.

If you “follow” excellent web copy, it’s one of the best. Rodale, traditionally, has been well known for putting out some of THE best sales letters of all time. Strong persuasive copy  goes without saying in almost everything they do:

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