In Efforts to Sustain Fresh Content

14 March, 2012

best practices, Blogs, web content

I know “committed” bloggers and writers post according to a disciplined editorial calendar.

That’s not me.

I am disciplined with work and with my clients, but frankly I’m just so burned out on others talking that I can’t even stand the thought of trying to add more to the din. Crickets would be nice right now.

Even this is painful. Failing upkeep of fresh content is poor form, so, yeah– I’m choosing the bitch and whine format to do it.

What others are saying that’s actually worth listening to:


“If you see something, say something” should be the tongue-in-cheek title for this from Wired mag’s Danger Room blog  (Noah Shachtman): Google Adds (Even More) Links to the Pentagon:

Google has a federally focused sales force, marketing its search appliances and its apps to the government. They’ve sold millions of dollars’ worth of gear to the National Security Agency’s secretive eavesdroppers and to the National Geospatial-Intelligence Agency’s satellite watchmen. And they’re making major inroads in the mobile market, where Android has become the operating system of choice for the military’s burgeoning smartphone experiments.


Ben Settle, an email sales copywriting guy I follow said this on his Google+ page:

“Everything I know about high society comes from Bugs Bunny cartoons”


I concur.


Where’s My Jetpack blogger gives a good thrashing:

I was looking around for something to read, bored out of my mind by some Sinclair Lewis novel I downloaded for free from the Gutenberg Project, when I noticed that someone in the house had removed an old Time-Life book from the bookshelf in the dining room so they might employ it as a mousepad for some murderous game played on a laptop while sitting on the couch eating Goldfish and watching Family Guy. That’s the level of respect we have for books these days, They’re mousepads. These old Time-Life books, a series called “The Old West”, belonged to my wife’s father, and they’ve done nothing but collect dust since the turn of the century and well before that, I’m sure. And it was not with purposeful disrespect that the person in question decided it made a good mousepad, but a careful study of its smooth, leather-ish exterior determined it had the right reflective properties and gripping strength to be used for something. What are those stupid decorations in the dining room all about? The things with the paper inside them that look like perfect laptop mousepads?

And now I’m reading them. I feel like I’m getting the quality middle-school education I carelessly neglected all those years ago, too concerned was I with skipping class and trying to make girls pay attention to me. And the books are full of pictures, too, which is perfect for a wandering mind like mine. Here’s the commercial that advertised this expensive set of volumes when it was newish.

Thank you, spoiled 21st Century child who thought this made the perfect mousepad for your gaming pleasure. Alas, I was just like you when I was your age, and never would’ve thought these books were good for anything, unless someone had told me they had pictures of naked Native Americans in them.

ha ha ha…:)


The Next Web — on a story that’s “a perfect example of a genius idea that went viral,” Draw a Stickman Episode 2 Has Been Released:

In January we told you about a really cool, and extremely addictive, game called “Draw A Stickman“. Whether you’re an artist or not, the game lets you draw stick-people and items in the game and then animates them for you.

The company behind the game, Hitcents, has told The Next Web that the first version of the game was a massive success, grabbing 50M views in just six months. That’s pretty cool for something that was built to showcase the design firm’s expertise.

Instead of resting on its laurels, Hitcents decided to create a brand new adventure for your stickman or woman in what it’s calling “Episode 2″.


John Batelle posted a meditative reverie on Why Hath Google Forsaken Us. He ponders the nature (and power) behind a singleton privacy policy and the value of us–logged in:

Here’s a short overview of Google’s past few months: It’s angered policymakers and pundits with a sweeping change to its privacy settings. It’s taken a beating for favoring its own properties in its core search results. It’s been caught with its hands in Apple’s cookie jar, and despite the fact Facebook and others previously condoned the practice, it was savaged for doing so. It’s continuing to fight an expensive and uncertain patent war. And its blinkered focus on beating Facebook – a company which, at its core, couldn’t be more different philosophically – has caused many to wonder….What on earth has happened to the Google we once knew?


Brad Neelan at Search Engine Land stands and delivers a pretty simple 3-step keyword trends strategy that any business can implement for leveraging this type of potent information and taking immediate action.

That’s it.




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