A web content inventory can pay for itself a few times over

9 November, 2011

content strategy, web content

A website content inventory enables careful assessment of a website as it exists at any point in time. A content inventory can be used during the planning phases of a web project or at any point in time a clear accounting of content, including links, calls to action, pages, tone and voice, etc. is needed.

Once the project has been fleshed out and content begun the content inventory may seem obsolete, but here’s an example of a situation in which it might be advantageous to keep this document at your right hand and consider adding an additional component to it:

I recently needed to recall a compliance related piece of text when there was some disagreement over how it should be displayed on the webpage.  But I didn’t have ready access to the existing site. What I did have, though, was an additional document I included with my content inventory, a collection of content items — like disclaimers and other key message chunks. Among them was this particular compliance message thereby solving the problem and the disagreement.

When you’re considering ditching the content inventory weeks or months after it’s done consider this: What would happen if you suddenly lost access to the existing content? Would you have a source for key content, messages, etc.?

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