This Week’s Intriguing Web Copy Artifact

19 August, 2011

google, people, web copywriting, writing

This was a nice bit of graphic and web copy intrigue this week:

google doodle for fermat's theorem uses intriguing alt copy to get visitors to click the image

This Google Doodle for Fermat’s Theorem was outfitted with alt text designed to inspire curiosity and get visitors to click through. Subtle and creative. But the text is actually a translation from Fermat, who scrawled something similar in the margins of a book (Arithmetica) hundreds of years ago, inspiring curiosity way back when. Today, we’d call that link bait and he’d have that bold statement posted on a blog or website. Users would Tweet and Like and bookmark….

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