People-Watching

13 August, 2011

Copywriting

People are more plentiful in the romance novel and sci-fi aisles in Barnes and Noble. living vicariously? searching for escape? hoping that at some future point in time their lives will satisfy as much as these unrealistic stories?

Deeprak Chopra has a new book on the shelf: The Seven Spiritual Laws of Super Heroes. Considering the time needed to take a book from inception to published I’d have to say he was johnny-on-the-spot when he tapped the juice on this trend. Movies Iron Man, The Green Lantern, Spider Man, and now Captain America all prove America’s fascination with super heroes. And we all imagine ourselves a super hero.

Just thinking about how these myths and fantasies can be such powerful levers with clear applications to kinds of writing and marketing, including web copy.

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