Replace “Lorem Ipsum” with Personalized Placeholder Copy

3 August, 2011

Copywriting, Creative Content

brilliant red flower growing in a drab parking lotLorem ipsum, the Greek or “dummy” text web developers and designers use to simulate blocks of web copy, is so…last millenium.

Here is a block of much more interesting text I’ve seen used on various website and blog templates (and I have yet to find out who wrote this, so if you have info, do share):

Far, far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way. When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric question ran over her cheek, then….

Another option: create your own placeholder text, show your individuality and creativity, like this semi-nonsense placeholder text that I created for an IA/designer friend of mine to use:

I was eating spaghetti on a Greek island named Lorem when Jason Bourne dropped by on a Harley, looking for his magic bullet and the black hole back to Berlin. It was at that moment I had a clear glimpse backwards, remembering my college professor who waxed romantic about this place. He described it as white against blue, balmy nights and beaches so beautiful they’d tear your breath out of your chest. We were reading The Magus at the time and Fowles described the islands so poetically my professor was stolen away, his black hole arriving just in time for exams to transport him to his wife where she lay sunbathing on a white cliff over the Aegean Sea. He ran into Jason Bourne there and bought a Harley. They tripped off on some Zen and the Art of Motorcycle Maintenance world tour before he came back to pontificate about it.

This post is purely about bringing some fun, intrigue, and personality to any application where you just need some placeholder or dummy text. Sometimes the ability to bring the mundane to life can make all the difference in the world.

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