Video Marketing? Show Me the Copy

I’ve bitched before about marketers that jump on the video bandwagon and never get off. It’s all or nothing. They’re drinking some guru’s koolaid on how flat out perfect DIY video sales letters are and consequently they’re doing the “I-don’t-never-have-to-write-copy-again” dance.

Well here’s how it’s done:

Overcome objections and offer a way to get to the transcript or copy version of the video.

and at the click the visitor sees this and is happy:

Thanks to Perry Marshall for linking to Jonathan Mizel and Tim Gross’s Remarketing Secrets, which is where I observed this in action.

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