Suprisingly Good Writing Advice From An Unexpected Source

Article writing sites get a bad rap for being content farms and nothing more than springboards for sloppy affiliate marketing efforts. But I’ve witnessed many motivated and diligent small businesses and marketers benefit from article marketing.

E-zineArticles is one of the largest article sites on the web today. It also offers users a massive stable of training (in downloadable PDFs) that provide instruction on all aspects of web writing as it relates to article writing and marketing. The tutorials are not the most exemplary pieces of writing I’ve ever read, but the guidance is solid:

  • how to repurpose content
  • how to craft headlines
  • keyword research
  • basic grammar, style, and sentence structure
  • common word mistakes
  • avoiding sales-y articles
  • how-tos on all the various parts of the article: intro, body, conclusion, resource box
  • and so on.

If you were to download all the training “modules,” you’d have an article writing bible.  If you’re considering article marketing, I can’t say anything bad about these how-tos. In fact I think anyone would be stupid NOT to take their advice and guidance. Best yet: this know-how is shared free of charge.

Post Panda Content Clean-Up

The E-ZineArticles blog also offers frequent posts that address similar topics to those listed above, as well as topics related to current issues, like cleaning up content in a post-Panda search world.  The blog reinforces good practices including crafting landing pages and resource boxes that are a cut above the norm.

My point with all this is not to necessarily pitch EZineArticles, but to prove that sometimes very good web copy advice comes free and from sources we may not necessarily expect.

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