Share Your Story…

26 April, 2011

Creative Content, web content

Stories can sell or teach or inspire. Which is why books that tell a great story get read and go viral. Why some of the most successful sales copy starts with a story.

If I tell you how I learned to do something that you want to learn how to do–you may begin to imagine that you can learn it or do it, too. And if I’ve piqued your interest in this learnable thing and put a voice and a name to it, too–then we have something shared between us. You’ll click.

I saw this story on ReadWriteWeb and I’m a sucker for effective uses of stories to move visitors. Refresh the browser to see a new story. The copy is only a couple dozen words long, but in it are 4 short text links to free educational information and one call to action. Food for thought…



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