Strategic Anchor Links in Long Copy

28 December, 2010

google, seo, web content

Google sometimes displays sitelinks in among search results…

Google shows sitelinks in search results

and occasionally those sitelinks are the page anchor links:

webpage with anchorlinks

On this particular page the anchor links have played a dual role: better user experience (this page of copy is really long) plus they provide a structure that easily enables Google to turn them into sitelinks within the search results. It’s an easy content/link tactic.  That’s not to say that this site author actually planned the anchor links to show up as sitelinks, because Google purports that, “At the moment, sitelinks are completely automated….” (Google Webmaster Central). Be that as it may here is an excellent opportunity to strategically optimize longer, longish content pages.


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