Content Check-Up: Interior Site Pages

Since it’s a given that Google will continue to switch up its algorithm at any moment in time, it makes sense to evaluate site content and copy from top to bottom. How are your interior site pages? Keyword optimized? Clean and uncluttered? Navigable? Have a blog that’s regularly updated? Offer visitors valuable information, and/or a call-to-action that matches page intent?

A recent algorithm shift indicates Google is driving visitors to internal website pages,  versus homepages. It’s easy to forget that the routes visitors take to any page on our sites or our blogs can be many and varied, so when they arrive they must be able to orient really quickly. Page headers and subheadings, text links, clear site navigation, and good design can all promote a best case user experience.

Any page on your site or blog could potentially be a “landing page,” and the first impression a visitor/prospective customer has.

You can ensure each page of your site is relevant regardless of search engine goings-on by giving equal attention to the copy and content on your internal site pages. If you’ve given short-shrift to some internal pages, then ask yourself–are they really necessary in the first place?

 

 

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