“What Are Your Competitors Doing?”

25 October, 2010

keywords, web content

Not an uncommon question in the web world. I was reading a new book the other day in which the author urged her audience to use this metric–competitors’ websites– as a key way to measure my/your content and online strategy. Hmmmmm. Halfway down the page I had this scrawled in the margin:  “Disagree.”

Why? While this is a valid strategy, it is not a sole strategy. I was disappointed she didn’t push this further.

My competitors, your competitors–they are good sources, but not necessarily trustworthy.

“Don’t follow me, I’m lost too” comes to mind here as does my mother’s voice from childhood, “If so-and-so jumped off the Brooklyn Bridge, would you follow?” Good point, Mom.

My margin comment continued: “More steps to the analysis” and for me, here are a few:

  • Trust competitors to “show me the way”?! I’m going to be skeptical, thanks: Check competitors site content for ALL of these things: meta tags, h1, h2, keywords/phrases, navigation, text links (on-site and off-site), etc. Explore backlinks, use a site like Compete.com to check their traffic….
  • Hit the keyword tools to test keywords and phrases–some of what competitors are using + your own list (including hunches). Don’t trust your competitors too much. Find out what language real people are typing into their browsers and searching with in your niche, market and/or industry.

Checking in with competitors is a must, but trust?


, , , , , ,


Subscribe to our RSS feed and social profiles to receive updates.


  1. Speak Unique: Distinctive Web Content | Word Bang - 17 January, 2012

    […] they’re using, the products and services their providing, the new slogan or promo they have may not be your most trustworthy source. Advertisement LD_AddCustomAttr("AdOpt", "1"); LD_AddCustomAttr("Origin", "other"); […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: