Continuing the Dream Scene…

Last night I wrote a post about writing the “dream scene” as a business strategy for creating an experience to sell anything, really. Catching up on a post by John Batelle brings me again to the topic: Steve Jobs’ newest venture into mobile advertising has been dubbed “iAds.” Very covert, jewelled egg spare is the information on them. Batelle is wondering exactly how Jobs plans to improve upon the “crap” that’s already assailing us in the mobile advertising realm. word has it that iAds will be created in-house and cost big bucks. His conclusion: Steve Jobs is Midas. Everything he touches is golden and he CAN pull rabbits out of hats:

The point? One of the companies most expert at crafting a dream scene and the experience is Apple…

Apple isn’t really selling anything new with iAds. In the words of one agency source who recently sat in an Apple pitch meeting: “iAds are the same thing you could get before, wrapped in a nice box with a bow on it.”

Apple and Jobs reinvent the magic — create the dream sequence — with every single product.
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