Google Adds Brand Names to Search Results

For product searches, Google has now added an additional search feature: brand names.

To sum: in the last few years a Google search has evolved from plain jane text results for websites to a first page of results that now bundles in a diverse array of potential content, including websites, product sites, videos, images, real-time results and local search results (Maps, reviews, etc.)

Because I dig kites, I tried the following search and this is what the first page looks like with the most recent addition of brands: You can also see, besides “Brands for kites,” shopping results, news results, local search results, website results, image results and finally related search results. (Read Google’s report on brand additions)

a sample Google search for "kites" showing addition of brand names as well as other types of content

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