Brilliant Low-Tech Viral Marketing-Tale of a Found iPhone

four aces peeking from a business man's front suit pocketAbout the next gen top-secret iphone prototype discovered “lost” in an appropriately cool little eatery in Redmond, CA. Good God!–speculation, tall tales and lots of gadget chatter. Lost? Schmost…Personally I think this is an absolutely brilliant AND low-tech viral marketing scheme. And, good God, if not and some bozo with a top-secret iPhone on the lam really did have slippery fingers,  why does anyone have to know the difference?

Setup the speculating, get your competitors whirring around and have everyone talking about what may or may not have happened. What a fantastic story hook.

This is Apple’s Next iPhone, Gizmodo (as of this writing, 33,562 retweets!–viral marketing)

For Apple, Lost iPhone is a Big Deal, New York Times

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