Rapid Changes in Web Content: PuSH

In the last few months search has witnessed many changes/improvements, including integrating real-time search results. But even newer news — the PubSubHubbub–  promises to deliver BIG search results changes with deep ramifications for web content.

The term “pubsubhubbub” is so dumb that I bet few outside the techie realm are actually paying attention yet. Shortened, it becomes PuSH, which is likely the soon-to-be most common name for it.  Below is a good presentation on PuSH from the Google development team behind it:

According to ReadWriteWeb, PuSh will level the playing field in the search world. In a recent post, “Google Index to Go Real Time,” here’s what RWW says about the new protocol:

PuSH is much more computationally efficient for Google but Slatkin says that even more important is the impact of such a move for small publishers. Right now many small sites get visited by Google maybe once a week. With a PuSH system in place, they would be able to get their content to Google automatically right away.

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