Google’s mission–“to organize the world’s information and make it universally accessible and useful”–continues to form its bedrock. Yes? No?
In 2010 how will Google — and other search engines — grapple with wrangling a tsunami of web content? Has their mission kept pace with the recent volume of content slung onto the WWW and with the Everyman tools for online publishing? Certainly there is good content out there in answer to a search query, but there is a growing mash of “content” spun for one purpose only: to game the SERPS.
John Batelle, in a blog post titled Google is Failing More, quotes a commenter who underscores the growing problem of content snarl particularly in high-CPC keyword niches. He uses the very descriptive term ” content-grinders” to refer to those sites built simply around heaps of keyword targeted articles, many of which provide little “meat” in return for the expensive real estate they occupy.
Will Google be up to the task to root through it? Can Bing bring the heat necessary to drive Google more furiously in its search mission? Back in 1998 search was Google’s main mission. Today the company’s technical reach is akin to an octupus’s tentacles–reaching out into all areas of advertising (even a brief, but failed, foray into print advertising), content management, and even computer hardware (Google’s impending launch of a netbook).
On its Company Overview page, Google unabashedly outlines its growing laundry list of products and services, arguing for the addition of each to its corporate arsenal–all of it altruistic, of course. Note: the Google stock value doubled during 2009.
Diversifying search content: Google v. Bing and Others
Google’s recent integration of video, images and real-time results into its SERPS certainly diversifies search results AND satisfies some users’ needs. Bing is winning a growing volume of searchers, but to date nothing in comparison to Google’s volume. Still Bing DOES deliver a rich search experience: enhanced views for some of the top results and “more on this page” pop-ups alongside search results.
Motley Fool says, “Having phones, computers, and tablets powered by Google makes it that much easier to keep a rival search engine from bumping it as the portal of choice.”