Is Your Online Content Valuable? Is Your Business Durable?

Online businesses thick with valuable content and durable products and services hold themselves upright forever.

Online businesses thick with valuable content and durable products and services hold themselves upright forever.

Online businesses built on foundations of valuable content, as well as products and services, can self-sustain and grow forever. Google rewards this model.

In that illustration, the left-hand image is my rendering of a large website:

  • deep internal links
  • clear navigation/menu
  • custom-written title and description meta tags for each page
  • strong keyword/phrase per page
  • well-crafted page content: easily scanned, persuasive, informational, use of readable text conventions, SEO optimized (head with keywords, subheads, bullets, internal anchor text links where appropriate; images that make sense. Some copy-related questions: what do you want your visitors to know, to do? Click a button, fill in a form, buy, learn, interact, bookmark, follow links deeper? Is the copy a big YAWN or is it compelling and insightful, even bold and interesting? Is it all about you or all about answering your visitors needs, desires, triggering their emotions?
  • Are the important elements visible above the fold?
  • Are you building an email list? Products? Services? Offer a comprehensive customer engagement, from free content to high-level paid?
  • Blog– volume, relevancy and engagement?
  • Provide content that outside sources may wish to link to; information others in your niche may find useful for their audiences?

I hope you get the picture. In the illustration above: will it be the business on the left, or the business on the right?

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