I’m a Sucker for a Rally-The-Troops Marketing Message

I admit it– I’m a SUCKER for an inspirational, rally-the-troops message. Particularly if it’s coming from THIS guy. His post is why he’s an Internet Marketing juggernaut. The copywriting and his business model–what he calls The Maze– fascinates me.

Here’s a little teaser, but if you’re interested in getting all gung-ho about your business, here’s the full read (take a look at the very clever image he’s using under his “Members” section along the right sidebar):

This is NOT the time to hide in the bunker…

Folks are scared right now. Gathering everybody in, pulling the shades, huddling in the middle of the basement floor, waiting for the howling storm to pass. Turn on the the TV news, distribute the canned peaches and bottled water, tally up the body count…

But here’s the thing:

This is not the time to stay in the house and hide….

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