The Missing Link: Using “Old School” Press Releases

With so much hype given to SEO copywriting, landing pages, social media and article marketing, the lowly press release can get lost in the shuffle.

Few marketers that I know even consider using a press release as a business promotion component.

Here’s the thing: they are great for getting you well-ranked for local searches. And if you need some guru role-modeling to get you re-thinking a little PR copy, check out what StomperNet guys did last week:

In homage to the official-ness of a press release, the StomperNet team leveraged the PR format purposely to “announce” their impending management changes. Instead of creating a regular-Joe blogpost they mixed it up, and wisely so. (It was picked up by ClickNewz and Press Office Website, but it IS a blog-post.)

The Stomper guys have a massive following so they really don’t need to submit this to a dozen or so press release services, but in the real PR world you might do this. Many submission sites are free and, like article sites, can give you some juicy link syndication. Best strategy: optimize your release with keywords and phrases, which is what this baby should be used for. Of course it’s a great option when announcing and launching businesses, websites, contests and events, and as a weapon for listing your products and services.

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