Are You Wile E. Coyote or the Roadrunner?

Anguish and survival.

These real human drivers are alive and well in the web copywriting sphere as we speak. If you’re a working web writer, as I am, you likely feel the virtual elbowing going on around you. It’s every man and woman for himself/herself.

But are you more like Wile E. Coyote? Or do you identify more with the plight of Roadrunner?

“ACME” copywriting services are alive and well. How do you protect your modest, even meager, online freelance angry boyor webcopy blog or business from the wolves around you and would you know them if you met up with them?

The Copywriting Wolves

We are not all on the same team, by the way. If you’ve been screwed by a client, boss or colleague then you have at least an inkling of what I’m talking about. Here are a few things I’ve learned — the hard way — that I’ll share that may help you fortify your business, however meager:

  • Be cautious with whom you share information about your business plans, including the strategies you’re using to build and retain a web copy business. I’m not saying stop publishing tips on your blog, but determine where your online sharing and tip-giving begins and ENDS.
  • If you blog, protect your blog comments. Blog comments can be exciting–Wow! a sign of life, of traffic and interest. But not always. Many savvy internet marketers will really use a comment to sell their own business. If it’s in direct competition with your own figure out how OK you are with sharing that space–it’s YOUR domain, your kingdom in cyberspace–protect the castle. Delete if you need to cut a coyote competitor. (Remember, Wile E. Coyote or Roadrunner).
  • If you register your own domain, register close variations. I wrote a post that provided tips for domain-buying for web copywriters. It was dismally under-read for information that is SO relevant and important. Domain frontrunning, domain tasting is such an underreported problem and totally unethical–you really need to understand how Big Domain Brother is watching BEFORE you pay money to a registrar or web host company. Take 5 minutes and read this post.
  • Keep your ear to the web copy tracks. What does that mean? I know you don’t have a lot of time to read up on other copywriters’ tactics or waste time with sales pitches from internet marketing “gurus” selling the latest six-figure coaching package, BUT I urge you to take a few minutes each week to catch up with what’s going on in the marketing business. I am not pitching a product, but if you don’t know that so-and-so is teaching crowds of internet marketers and copywriters how to drive traffic to their online blogs and websites via your own, then you’re being stung, BIG TIME and you don’t even know it. Just say No to being screwed by Wile E. Coyote. Opt-in to a few of the big boys’ sales letters–you’ll stay right up to date on their latest dish…

Here’s a phrase I have lately committed to memory, from President Teddy Roosevelt:

“Speak softly and carry a big stick.”

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3 Comments on “Are You Wile E. Coyote or the Roadrunner?”

  1. Jordan Says:

    This is a great perspective and I think it is what a lot of creative types have on their minds: worry of other writers biting their material.

    I find more people snipe info from forums than anything. Save your good stuff for you site while remaining helpful in forums.


  2. Google alerts Says:

    That header is too fresh!


    Stay up



  1. Web Copywriters: Imagine Yourself a Swiss Army Knife « Word Bang - 1 January, 2009

    […] Are You Wile E. Coyote or The Roadrunner? […]

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