Make Web Copy Bullets

19 November, 2008

Copywriting, web content

People don’t read webpages the way they once read 19th century novels.

  • Webusers scan pages first
  • Perhaps scan a second time and pause on key sections that caught their eyes the first time
  • Shaded or outlined content and text boxes usually draw the eyes
  • Bolded and emphasized text draws more attention
  • Bulleted text draws attention

Bullets are such a useful tool when you’re writing web copy. They do a number of things:

  • Draw the eyes
  • Simplify or boil down key ideas
  • List important features and benefits

Visually bulleted lists also do some of the same things graphs or data tables do–they distill prose/text into bite-sized visually interesting page components.

Have a 500-word webpage of straight copy? Review your paragraphs and see if you have missed any opportunity to break b-o-r-i-n-g text into simple and meaningful bullet points.

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