Now is the Time to Use Alliteration

Alliteration–remember that writing skill learned in elementary school? Generation after generation the copywriting tool has proven its worth when employed just so, says a new article by Lenore Skenazy at AdAge.

While everyone else is fastidiously applying their sweat to writing snappy and the most creative copy they can, the time might be just right to rip-off some of those traditional copy moves– like the currently unpopular alliteration technique. Sometimes you are most positioned to stand-out when you stray purposely from the crowd.

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