When Will “Killer” Copy Die?

23 August, 2008

Creative Content, writing

We are clearly in the middle of the “Killer” copywriting era. This chunk of slang, according to Urban Dictionary — can mean anything from “very cool” to “predetermined level of awesomeness.” The latter is more akin to the “killer” applied to copywriting.

Notable users of “killer” are the so-called six-figure-copywriters, a couple of which I really like. But even those really good with the language have dropped the term like a bad date.

So what will take it’s place? What will fill in the blank when “killer” is finally dismissed? Will it simply be “unrivaled” or will we have to keep filling in with increasingly edgy and fringe terms to get our meaning across?

assassin copy
ninja copy
cutthroat copy
go-for-broke copy
phat copy
bad ass copy
tight copy
sweet copy
insane copy
ripped copy
balls-to-the-walls copy

just some ideas…

for some ideas see Urban Dictionary.

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