Tag Archives: content audit

What Color is Your Web Content? Breaking the Monotony of Content Strategy Documents

12 October, 2011

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a set of brightly colored pencils

Ethereal ones and zeros assemble to give web content its shape and form. And yet we loooooove to copy and cram it into spreadsheets for the sake of evaluation and analysis. We should be able to walk around content, looking at its shape, even its ….. color. Ideally, there should be other options for analysis. […]

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Exercise: Mapping A Site’s Key Content Messages

9 August, 2011

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For larger websites that incorporate various types of customer messaging, I’ve found it helpful to sketch out a high level message map. I’ve used a sitemap and a UX user flow diagram to do this, but I could just as easily have sketched something out on a paper napkin.   Identify the site’s major sections […]

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