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	<title>Word Bang</title>
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	<link>http://jrotman.wordpress.com</link>
	<description>Web Content Specialist with a Blog Mouth</description>
	<lastBuildDate>Thu, 26 Jan 2012 04:26:50 +0000</lastBuildDate>
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		<title>Word Bang</title>
		<link>http://jrotman.wordpress.com</link>
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		<item>
		<title>Boost Comprehension with Embellished and Difficult Fonts</title>
		<link>http://jrotman.wordpress.com/2012/01/25/boost-comprehension-with-embellished-fonts/</link>
		<comments>http://jrotman.wordpress.com/2012/01/25/boost-comprehension-with-embellished-fonts/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 04:26:11 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[comprehension]]></category>
		<category><![CDATA[fonts]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1587</guid>
		<description><![CDATA[I can&#8217;t stop trying to imagine a reason why so many ads are created using text that is ALL IN UPPERCASE. AND THEN THEY MAKE A PARAGRAPH OR TWO AND ACTUALLY EXPECT THAT THEIR BMWs OR MERCEDES ARE GOING TO ROCKET OFF THE CAR LOTS. Is it just me or does it take you a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1587&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2012/01/25/boost-comprehension-with-embellished-fonts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
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		<item>
		<title>Spinning Knowledge and Passion Into Content</title>
		<link>http://jrotman.wordpress.com/2012/01/24/spinning-conten/</link>
		<comments>http://jrotman.wordpress.com/2012/01/24/spinning-conten/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 04:04:06 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[content development]]></category>
		<category><![CDATA[Creative Content]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[birite]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1582</guid>
		<description><![CDATA[I love proving how successful smaller businesses can be when they leverage content to distinguish themselves as unique and fascinating. I&#8217;m on the heels of an article I just read in NYTimes, The Difference Between a Good Web Site and a Great Web Site, by Gabriel Shaoolian. He profiles a somewhat recently redesigned website of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1582&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2012/01/24/spinning-conten/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2012/01/bi-rite-video.jpg?w=233" medium="image">
			<media:title type="html">bi rite video</media:title>
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		<item>
		<title>Clever Content</title>
		<link>http://jrotman.wordpress.com/2012/01/22/clever-conten/</link>
		<comments>http://jrotman.wordpress.com/2012/01/22/clever-conten/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 03:20:41 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Creative Content]]></category>
		<category><![CDATA[content ideas]]></category>
		<category><![CDATA[guerrilla marketing]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1577</guid>
		<description><![CDATA[Example of our herd mentality over at Wired&#8230;article on OnWander.com. We will follow others&#8230;maybe that&#8217;s what it is all about. Offline guerrilla marketing. Remember the coroplast yard signs that appeared a couple years ago for singles? They urged passersby to visit [SmallTown]Singles.com. That marketer must have owned hundreds of hyperlocal domains. (The national&#8211;viral&#8211;  yard sign [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1577&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2012/01/22/clever-conten/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2012/01/post-it-note-marketing.jpg?w=224" medium="image">
			<media:title type="html">post it note marketing</media:title>
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		<item>
		<title>Speak Unique: Distinctive Web Content</title>
		<link>http://jrotman.wordpress.com/2012/01/17/speak-unique-distinctive-web-content/</link>
		<comments>http://jrotman.wordpress.com/2012/01/17/speak-unique-distinctive-web-content/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 02:25:49 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[small business]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[content development]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1570</guid>
		<description><![CDATA[I wrote the following post over a year ago. And I have additional thoughts: &#8220;What Are Your Competitors Doing? Not an uncommon question in the web world. I was reading a new book the other day in which the author urged her audience to use this metric&#8211;competitors&#8217; websites&#8211; as a key way to measure my/your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1570&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
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		<title>The Stirring New Case for Web Content in 2012</title>
		<link>http://jrotman.wordpress.com/2012/01/06/the-stirring-new-case-for-web-content-in-2012/</link>
		<comments>http://jrotman.wordpress.com/2012/01/06/the-stirring-new-case-for-web-content-in-2012/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 14:55:03 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[Creative Content]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[anne handley]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[content development]]></category>
		<category><![CDATA[content is king]]></category>
		<category><![CDATA[content services]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1563</guid>
		<description><![CDATA[Anne Handley&#8217;s article Why Content Is Still King When It Comes To Lead Generation is a great way to sound off in the New Year&#8211;if you&#8217;re me. She&#8217;s retrofitted the dusty adage, &#8220;Content is King,&#8221; with an ingenious new hook&#8211;&#8221;Lead Generation.&#8221; She&#8217;s right&#8212;content IS king and that hasn&#8217;t changed. The challenge for content providers like [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1563&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2012/01/06/the-stirring-new-case-for-web-content-in-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2012/01/website-content-whteboard-concept.jpg?w=300" medium="image">
			<media:title type="html">website content whteboard concept</media:title>
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	</item>
		<item>
		<title>Best Intranets</title>
		<link>http://jrotman.wordpress.com/2012/01/04/best-intranets/</link>
		<comments>http://jrotman.wordpress.com/2012/01/04/best-intranets/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 16:01:25 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[best practices]]></category>
		<category><![CDATA[intranets]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[best intranets]]></category>
		<category><![CDATA[jacob nielsen]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1560</guid>
		<description><![CDATA[Jakob Nielsen announced the new report on the 10 Best Intranet Designs of 2012. Not to be confused with intERnet. An intRAnet is a secure web experience within a company or organization designed to be used by employees, etc. It&#8217;s literally their private web. And designing and writing for them is a skill in and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1560&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2012/01/04/best-intranets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2012/01/intranet-concept-on-whiteboard.jpg?w=225" medium="image">
			<media:title type="html">intranet concept on whiteboard</media:title>
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		<item>
		<title>Building an Irresistible Call-to-Action</title>
		<link>http://jrotman.wordpress.com/2011/12/20/building-an-irresistible-call-to-action/</link>
		<comments>http://jrotman.wordpress.com/2011/12/20/building-an-irresistible-call-to-action/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 15:57:10 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[sales]]></category>
		<category><![CDATA[swipe file]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[persuasion copywriting]]></category>
		<category><![CDATA[sales copy]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1550</guid>
		<description><![CDATA[Sales copy is persuasive, is it not? Yes. A call-to-action is an important piece of the online sales process, would you agree? Yeah&#8230; The invisible &#8220;yes&#8221; is key to overcoming buyer resistance and building irresistible web copy that can turn sales. But once you&#8217;ve negotiated a series of invisible &#8220;yes-es&#8221; in your prospective customer&#8217;s mind, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1550&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2011/12/20/building-an-irresistible-call-to-action/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/12/yes-question-cta.jpg" medium="image">
			<media:title type="html">yes question cta</media:title>
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		<item>
		<title>Does Your Web Content Match Your Brains and Business Ethic?</title>
		<link>http://jrotman.wordpress.com/2011/12/16/does-your-web-content-match-your-brains-and-business-ethic/</link>
		<comments>http://jrotman.wordpress.com/2011/12/16/does-your-web-content-match-your-brains-and-business-ethic/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 17:32:42 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[web content]]></category>
		<category><![CDATA[business ethics]]></category>
		<category><![CDATA[content development]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1528</guid>
		<description><![CDATA[Building an online business takes &#8220;Effort&#8221; and &#8220;Commitment.&#8221; The good news is that many of your competitors can&#8217;t stand to hear those words! Why? They want &#8220;it&#8221; for free or automatically, and they are lazy. (yeah, keep drinking that guru koolaid, kids). They have no grit. This sloth-dom is good news for you. Kiss &#8216;em [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1528&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2011/12/16/does-your-web-content-match-your-brains-and-business-ethic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/12/young-business-guy-looks-over-webpages.jpg?w=300" medium="image">
			<media:title type="html">young business guy looks over webpages</media:title>
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		<item>
		<title>Website Without Words: Are You Missing This Piece?</title>
		<link>http://jrotman.wordpress.com/2011/12/15/missing-piece/</link>
		<comments>http://jrotman.wordpress.com/2011/12/15/missing-piece/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 04:15:28 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[building business]]></category>
		<category><![CDATA[online selling]]></category>
		<category><![CDATA[web copy]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1519</guid>
		<description><![CDATA[Online customers interact with content and the written word in a few different ways. I occasionally come across a client who believes that his or her particular customers are not interested in reading. Usually it is barked out something like this: &#8220;My customers don&#8217;t want to read a lot of words on a page.&#8221; Period. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1519&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2011/12/15/missing-piece/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/12/solution-piece-of-puzzle1.jpg?w=300" medium="image">
			<media:title type="html">solution piece of puzzle</media:title>
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		<title>Stop, Smell, and Poke the Web Copy</title>
		<link>http://jrotman.wordpress.com/2011/12/09/stop-smell-and-poke-the-web-copy/</link>
		<comments>http://jrotman.wordpress.com/2011/12/09/stop-smell-and-poke-the-web-copy/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 18:06:50 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[web copy]]></category>
		<category><![CDATA[writing headlines]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1507</guid>
		<description><![CDATA[We stop and smell the roses We taste test our recipes We listen to the engines purr, clunk, and bang We drink in the bouquet of fine and not so fine wines Why do we often spend so little sensory time with our web content? In some cases we literally slap words onto a web [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1507&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2011/12/09/stop-smell-and-poke-the-web-copy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
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