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	<title>Word Bang</title>
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	<link>http://jrotman.wordpress.com</link>
	<description>Web Content Specialist with a Blog Mouth</description>
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		<title>Word Bang</title>
		<link>http://jrotman.wordpress.com</link>
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		<item>
		<title>Lots of Content to Share? Don&#8217;t &#8220;OES&#8221;</title>
		<link>http://jrotman.wordpress.com/2012/01/28/lots-of-content-to-share-dont-oes/</link>
		<comments>http://jrotman.wordpress.com/2012/01/28/lots-of-content-to-share-dont-oes/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 14:55:13 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[keywords]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[content snacking]]></category>
		<category><![CDATA[magazine templates]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1591</guid>
		<description><![CDATA[Lots of content to share? SEO matters for copy, but flipped backwards&#8211;OES&#8211;I call it &#8220;opportunity for excessive stuffing.&#8221; Writing for a keyword density is so last decade. It&#8217;s like overindulging in fatty foods. And the process of writing becomes that of watching the needle on a weight scale as you force-feed content, grow rotund, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1591&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2012/01/28/lots-of-content-to-share-dont-oes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2012/01/stuffed-face-whiteboard-sketch.jpg?w=224" medium="image">
			<media:title type="html">Stuffed Face-whiteboard sketch</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2012/01/frieze-magazine-frieze-magazine.png?w=162" medium="image">
			<media:title type="html">Frieze Magazine &#124; Frieze Magazine</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2012/01/wired.png?w=116" medium="image">
			<media:title type="html">Wired</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2012/01/news-form-factors.jpg?w=150" medium="image">
			<media:title type="html">news form factors</media:title>
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	</item>
		<item>
		<title>Boost Comprehension with Embellished and Difficult Fonts</title>
		<link>http://jrotman.wordpress.com/2012/01/25/boost-comprehension-with-embellished-fonts/</link>
		<comments>http://jrotman.wordpress.com/2012/01/25/boost-comprehension-with-embellished-fonts/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 04:26:11 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[comprehension]]></category>
		<category><![CDATA[fonts]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1587</guid>
		<description><![CDATA[I can&#8217;t stop trying to imagine a reason why so many ads are created using text that is ALL IN UPPERCASE. AND THEN THEY MAKE A PARAGRAPH OR TWO AND ACTUALLY EXPECT THAT THEIR BMWs OR MERCEDES ARE GOING TO ROCKET OFF THE CAR LOTS. Is it just me or does it take you a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1587&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2012/01/25/boost-comprehension-with-embellished-fonts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
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		<item>
		<title>Spinning Knowledge and Passion Into Content</title>
		<link>http://jrotman.wordpress.com/2012/01/24/spinning-conten/</link>
		<comments>http://jrotman.wordpress.com/2012/01/24/spinning-conten/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 04:04:06 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[content development]]></category>
		<category><![CDATA[Creative Content]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[birite]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1582</guid>
		<description><![CDATA[I love proving how successful smaller businesses can be when they leverage content to distinguish themselves as unique and fascinating. I&#8217;m on the heels of an article I just read in NYTimes, The Difference Between a Good Web Site and a Great Web Site, by Gabriel Shaoolian. He profiles a somewhat recently redesigned website of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1582&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2012/01/24/spinning-conten/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2012/01/bi-rite-video.jpg?w=233" medium="image">
			<media:title type="html">bi rite video</media:title>
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	</item>
		<item>
		<title>Clever Content</title>
		<link>http://jrotman.wordpress.com/2012/01/22/clever-conten/</link>
		<comments>http://jrotman.wordpress.com/2012/01/22/clever-conten/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 03:20:41 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Creative Content]]></category>
		<category><![CDATA[content ideas]]></category>
		<category><![CDATA[guerrilla marketing]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1577</guid>
		<description><![CDATA[Example of our herd mentality over at Wired&#8230;article on OnWander.com. We will follow others&#8230;maybe that&#8217;s what it is all about. Offline guerrilla marketing. Remember the coroplast yard signs that appeared a couple years ago for singles? They urged passersby to visit [SmallTown]Singles.com. That marketer must have owned hundreds of hyperlocal domains. (The national&#8211;viral&#8211;  yard sign [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1577&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2012/01/22/clever-conten/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2012/01/post-it-note-marketing.jpg?w=224" medium="image">
			<media:title type="html">post it note marketing</media:title>
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	</item>
		<item>
		<title>Speak Unique: Distinctive Web Content</title>
		<link>http://jrotman.wordpress.com/2012/01/17/speak-unique-distinctive-web-content/</link>
		<comments>http://jrotman.wordpress.com/2012/01/17/speak-unique-distinctive-web-content/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 02:25:49 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[small business]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[content development]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1570</guid>
		<description><![CDATA[I wrote the following post over a year ago. And I have additional thoughts: &#8220;What Are Your Competitors Doing? Not an uncommon question in the web world. I was reading a new book the other day in which the author urged her audience to use this metric&#8211;competitors&#8217; websites&#8211; as a key way to measure my/your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1570&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2012/01/17/speak-unique-distinctive-web-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
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	</item>
		<item>
		<title>The Stirring New Case for Web Content in 2012</title>
		<link>http://jrotman.wordpress.com/2012/01/06/the-stirring-new-case-for-web-content-in-2012/</link>
		<comments>http://jrotman.wordpress.com/2012/01/06/the-stirring-new-case-for-web-content-in-2012/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 14:55:03 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[Creative Content]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[anne handley]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[content development]]></category>
		<category><![CDATA[content is king]]></category>
		<category><![CDATA[content services]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1563</guid>
		<description><![CDATA[Anne Handley&#8217;s article Why Content Is Still King When It Comes To Lead Generation is a great way to sound off in the New Year&#8211;if you&#8217;re me. She&#8217;s retrofitted the dusty adage, &#8220;Content is King,&#8221; with an ingenious new hook&#8211;&#8221;Lead Generation.&#8221; She&#8217;s right&#8212;content IS king and that hasn&#8217;t changed. The challenge for content providers like [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1563&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2012/01/06/the-stirring-new-case-for-web-content-in-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2012/01/website-content-whteboard-concept.jpg?w=300" medium="image">
			<media:title type="html">website content whteboard concept</media:title>
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	</item>
		<item>
		<title>Best Intranets</title>
		<link>http://jrotman.wordpress.com/2012/01/04/best-intranets/</link>
		<comments>http://jrotman.wordpress.com/2012/01/04/best-intranets/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 16:01:25 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[best practices]]></category>
		<category><![CDATA[intranets]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[best intranets]]></category>
		<category><![CDATA[jacob nielsen]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1560</guid>
		<description><![CDATA[Jakob Nielsen announced the new report on the 10 Best Intranet Designs of 2012. Not to be confused with intERnet. An intRAnet is a secure web experience within a company or organization designed to be used by employees, etc. It&#8217;s literally their private web. And designing and writing for them is a skill in and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1560&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2012/01/04/best-intranets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2012/01/intranet-concept-on-whiteboard.jpg?w=225" medium="image">
			<media:title type="html">intranet concept on whiteboard</media:title>
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	</item>
		<item>
		<title>Building an Irresistible Call-to-Action</title>
		<link>http://jrotman.wordpress.com/2011/12/20/building-an-irresistible-call-to-action/</link>
		<comments>http://jrotman.wordpress.com/2011/12/20/building-an-irresistible-call-to-action/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 15:57:10 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[sales]]></category>
		<category><![CDATA[swipe file]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[persuasion copywriting]]></category>
		<category><![CDATA[sales copy]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1550</guid>
		<description><![CDATA[Sales copy is persuasive, is it not? Yes. A call-to-action is an important piece of the online sales process, would you agree? Yeah&#8230; The invisible &#8220;yes&#8221; is key to overcoming buyer resistance and building irresistible web copy that can turn sales. But once you&#8217;ve negotiated a series of invisible &#8220;yes-es&#8221; in your prospective customer&#8217;s mind, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1550&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2011/12/20/building-an-irresistible-call-to-action/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/12/yes-question-cta.jpg" medium="image">
			<media:title type="html">yes question cta</media:title>
		</media:content>
	</item>
		<item>
		<title>Does Your Web Content Match Your Brains and Business Ethic?</title>
		<link>http://jrotman.wordpress.com/2011/12/16/does-your-web-content-match-your-brains-and-business-ethic/</link>
		<comments>http://jrotman.wordpress.com/2011/12/16/does-your-web-content-match-your-brains-and-business-ethic/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 17:32:42 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[web content]]></category>
		<category><![CDATA[business ethics]]></category>
		<category><![CDATA[content development]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1528</guid>
		<description><![CDATA[Building an online business takes &#8220;Effort&#8221; and &#8220;Commitment.&#8221; The good news is that many of your competitors can&#8217;t stand to hear those words! Why? They want &#8220;it&#8221; for free or automatically, and they are lazy. (yeah, keep drinking that guru koolaid, kids). They have no grit. This sloth-dom is good news for you. Kiss &#8216;em [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1528&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2011/12/16/does-your-web-content-match-your-brains-and-business-ethic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/12/young-business-guy-looks-over-webpages.jpg?w=300" medium="image">
			<media:title type="html">young business guy looks over webpages</media:title>
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		<item>
		<title>Website Without Words: Are You Missing This Piece?</title>
		<link>http://jrotman.wordpress.com/2011/12/15/missing-piece/</link>
		<comments>http://jrotman.wordpress.com/2011/12/15/missing-piece/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 04:15:28 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[building business]]></category>
		<category><![CDATA[online selling]]></category>
		<category><![CDATA[web copy]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1519</guid>
		<description><![CDATA[Online customers interact with content and the written word in a few different ways. I occasionally come across a client who believes that his or her particular customers are not interested in reading. Usually it is barked out something like this: &#8220;My customers don&#8217;t want to read a lot of words on a page.&#8221; Period. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&amp;blog=199192&amp;post=1519&amp;subd=jrotman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2011/12/15/missing-piece/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/12/solution-piece-of-puzzle1.jpg?w=300" medium="image">
			<media:title type="html">solution piece of puzzle</media:title>
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