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	<title>Word Bang &#187; content strategy</title>
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	<description>Web Content Specialist with a Blog Mouth</description>
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		<title>Word Bang &#187; content strategy</title>
		<link>http://jrotman.wordpress.com</link>
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		<item>
		<title>Lo-Fi Content Strategy and Whiteboard</title>
		<link>http://jrotman.wordpress.com/2011/11/13/lo-fi-content-strategy-and-whiteboard/</link>
		<comments>http://jrotman.wordpress.com/2011/11/13/lo-fi-content-strategy-and-whiteboard/#comments</comments>
		<pubDate>Sun, 13 Nov 2011 15:29:16 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[business copywriting]]></category>
		<category><![CDATA[copydeck]]></category>
		<category><![CDATA[lo-fi business]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1464</guid>
		<description><![CDATA[Content strategy documents and artifacts are not automatically accessible for all that may need to actually use them. Take a &#8220;simple&#8221; copydeck for instance&#8211; one of the lowest of the low strategy documents. This is where the rubber meets the road. End users of this document could be developers, programmers, and content management specialists. But [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&#038;blog=199192&#038;post=1464&#038;subd=jrotman&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jrotman</media:title>
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			<media:title type="html">Whiteboard notes</media:title>
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	</item>
		<item>
		<title>A web content inventory can pay for itself a few times over</title>
		<link>http://jrotman.wordpress.com/2011/11/09/a-web-content-inventory-can-pay-for-itself-a-few-times-over/</link>
		<comments>http://jrotman.wordpress.com/2011/11/09/a-web-content-inventory-can-pay-for-itself-a-few-times-over/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 02:46:26 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[assessment]]></category>
		<category><![CDATA[content inventory]]></category>
		<category><![CDATA[content quality]]></category>
		<category><![CDATA[web copy]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1443</guid>
		<description><![CDATA[A website content inventory enables careful assessment of a website as it exists at any point in time. A content inventory can be used during the planning phases of a web project or at any point in time a clear accounting of content, including links, calls to action, pages, tone and voice, etc. is needed. [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&#038;blog=199192&#038;post=1443&#038;subd=jrotman&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2011/11/09/a-web-content-inventory-can-pay-for-itself-a-few-times-over/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jrotman</media:title>
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		<item>
		<title>Reusable Web Content</title>
		<link>http://jrotman.wordpress.com/2011/10/27/reusable-web-content/</link>
		<comments>http://jrotman.wordpress.com/2011/10/27/reusable-web-content/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 02:28:07 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[reusing content]]></category>
		<category><![CDATA[rockly group]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1428</guid>
		<description><![CDATA[There are a lot of websites that contain content that may appear elsewhere on the site or could at some point in the future. Button text, calls to action, link text, notifications and disclaimers, promotional content and informational text are some examples. Maintaining like content across multiple websites or webpages can quickly become cumbersome. The [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&#038;blog=199192&#038;post=1428&#038;subd=jrotman&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2011/10/27/reusable-web-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Two Isolated Chickens</media:title>
		</media:content>

		<media:content url="http://2.gravatar.com/avatar/bbfb27f30011708f8a48bdc11596cc39?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/10/istock_000007709084xsmall.jpg" medium="image">
			<media:title type="html">Two Isolated Chickens</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/10/istock_000005713333xsmall.jpg" medium="image">
			<media:title type="html">Rooster</media:title>
		</media:content>
	</item>
		<item>
		<title>QR Codes: Sample Calls to Action</title>
		<link>http://jrotman.wordpress.com/2011/10/21/qr-codes-sample-calls-to-action/</link>
		<comments>http://jrotman.wordpress.com/2011/10/21/qr-codes-sample-calls-to-action/#comments</comments>
		<pubDate>Sat, 22 Oct 2011 02:12:13 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[qr codes]]></category>
		<category><![CDATA[web copy]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1404</guid>
		<description><![CDATA[I have a little fetish for QR codes and I&#8217;ve especially become fixated on the calls to action that are being used in combination with these not-so-odd-anymore codes. List of qr codes and calls to action I&#8217;ve found so far: Aetna: &#8220;See the proof and the savings at smarteris.aetna.com/estimator, or just scan the code.&#8221; Asus [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&#038;blog=199192&#038;post=1404&#038;subd=jrotman&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://2.gravatar.com/avatar/bbfb27f30011708f8a48bdc11596cc39?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/10/asus-qr-code.jpg?w=112" medium="image">
			<media:title type="html">Asus QR code</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/10/chase-qr-code.jpg?w=112" medium="image">
			<media:title type="html">Chase QR code</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/10/chicagoideas-qr-code.jpg?w=112" medium="image">
			<media:title type="html">chicagoideas qr code</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/10/dow-qr-code.jpg?w=150" medium="image">
			<media:title type="html">Dow QR Code</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/10/gentleman-jack-qr-code.jpg?w=150" medium="image">
			<media:title type="html">gentleman jack qr code</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/10/sephora-qr-code.jpg?w=112" medium="image">
			<media:title type="html">Sephora QR code</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/10/tag-heuer-qr-code.jpg?w=112" medium="image">
			<media:title type="html">tag heuer qr code</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/10/tissot-qr-code.jpg?w=112" medium="image">
			<media:title type="html">Tissot-qr code</media:title>
		</media:content>
	</item>
		<item>
		<title>What Color is Your Web Content? Breaking the Monotony of Content Strategy Documents</title>
		<link>http://jrotman.wordpress.com/2011/10/12/what-color-is-your-web-content-breaking-the-monotony-of-content-strategy-documents/</link>
		<comments>http://jrotman.wordpress.com/2011/10/12/what-color-is-your-web-content-breaking-the-monotony-of-content-strategy-documents/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 02:34:15 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[content audit]]></category>
		<category><![CDATA[tone]]></category>
		<category><![CDATA[voice]]></category>
		<category><![CDATA[web copy]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1366</guid>
		<description><![CDATA[Ethereal ones and zeros assemble to give web content its shape and form. And yet we loooooove to copy and cram it into spreadsheets for the sake of evaluation and analysis. We should be able to walk around content, looking at its shape, even its &#8230;.. color. Ideally, there should be other options for analysis. [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&#038;blog=199192&#038;post=1366&#038;subd=jrotman&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2011/10/12/what-color-is-your-web-content-breaking-the-monotony-of-content-strategy-documents/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Colored Pencils</media:title>
		</media:content>

		<media:content url="http://2.gravatar.com/avatar/bbfb27f30011708f8a48bdc11596cc39?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">jrotman</media:title>
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		<media:content url="http://jrotman.files.wordpress.com/2011/10/istock_000006015973xsmall.jpg?w=208" medium="image">
			<media:title type="html">Colored Pencils</media:title>
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	</item>
		<item>
		<title>Adding Message Maps to a Content Strategy</title>
		<link>http://jrotman.wordpress.com/2011/10/11/about-message-maps-and-how-to-make-them-part-of-a-content-strategy/</link>
		<comments>http://jrotman.wordpress.com/2011/10/11/about-message-maps-and-how-to-make-them-part-of-a-content-strategy/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 12:13:11 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[content development]]></category>
		<category><![CDATA[customer messages]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[mind map]]></category>
		<category><![CDATA[sales funnel]]></category>

		<guid isPermaLink="false">https://jrotman.wordpress.com/2011/10/11/about-message-maps-and-how-to-make-them-part-of-a-content-strategy/</guid>
		<description><![CDATA[Why mapping messages can strengthen customer engagement, win you trust, and fortify your overall content strategy. Recently I&#8217;ve built into my own strategy toolkit this little content artifact that I would probably not fly without ever again. I&#8217;ve dubbed it a &#8220;message map&#8221; because that&#8217;s precisely what it is. When you have a complex user [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&#038;blog=199192&#038;post=1361&#038;subd=jrotman&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2011/10/11/about-message-maps-and-how-to-make-them-part-of-a-content-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://jrotman.files.wordpress.com/2011/10/istock_000013948316xsmall.jpg?w=150" medium="image">
			<media:title type="html">customer maze</media:title>
		</media:content>

		<media:content url="http://2.gravatar.com/avatar/bbfb27f30011708f8a48bdc11596cc39?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/10/istock_000013948316xsmall.jpg?w=300" medium="image">
			<media:title type="html">customer maze </media:title>
		</media:content>
	</item>
		<item>
		<title>Quick Examples of Voice, Tone, and Style</title>
		<link>http://jrotman.wordpress.com/2011/10/10/creating-voice-tone-and-style/</link>
		<comments>http://jrotman.wordpress.com/2011/10/10/creating-voice-tone-and-style/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 03:01:44 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[content development]]></category>
		<category><![CDATA[style]]></category>
		<category><![CDATA[tone]]></category>
		<category><![CDATA[voice]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1358</guid>
		<description><![CDATA[Tone and style figure prominently in a content strategy, but they are powerful ways to strengthen any kind of content, particularly that of a business, organization at large or the content on a website or as part of a standalone work. How do you establish a tone and voice? Identify and explore the content goals [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&#038;blog=199192&#038;post=1358&#038;subd=jrotman&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2011/10/10/creating-voice-tone-and-style/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Unique style</media:title>
		</media:content>

		<media:content url="http://2.gravatar.com/avatar/bbfb27f30011708f8a48bdc11596cc39?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>
	</item>
		<item>
		<title>The Content Strategy Behind QR Codes</title>
		<link>http://jrotman.wordpress.com/2011/09/28/content-strategy-qr-codes/</link>
		<comments>http://jrotman.wordpress.com/2011/09/28/content-strategy-qr-codes/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 23:18:26 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[anne rockley]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[qr codes]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1299</guid>
		<description><![CDATA[Back in February of this year I noticed a few advertisers using QR Codes in their ads so I wrote a post, QR Codes and Web Content. Since then the number of early adopters has risen sharply and you hear a lot more about how these crazy looking bar code-y thingies are being used. How [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&#038;blog=199192&#038;post=1299&#038;subd=jrotman&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2011/09/28/content-strategy-qr-codes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:thumbnail url="http://jrotman.files.wordpress.com/2011/09/qrcode-1633031.png?w=150" />
		<media:content url="http://jrotman.files.wordpress.com/2011/09/qrcode-1633031.png?w=150" medium="image">
			<media:title type="html">QR Code for my blog</media:title>
		</media:content>

		<media:content url="http://2.gravatar.com/avatar/bbfb27f30011708f8a48bdc11596cc39?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/09/qrcode-1633031.png" medium="image">
			<media:title type="html">QR Code for my blog</media:title>
		</media:content>
	</item>
		<item>
		<title>Exercise: Mapping A Site&#8217;s Key Content Messages</title>
		<link>http://jrotman.wordpress.com/2011/08/09/mapping-content-messages/</link>
		<comments>http://jrotman.wordpress.com/2011/08/09/mapping-content-messages/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 22:29:03 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[content audit]]></category>
		<category><![CDATA[content development]]></category>
		<category><![CDATA[content map]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1252</guid>
		<description><![CDATA[For larger websites that incorporate various types of customer messaging, I&#8217;ve found it helpful to sketch out a high level message map. I&#8217;ve used a sitemap and a UX user flow diagram to do this, but I could just as easily have sketched something out on a paper napkin. &#160; Identify the site&#8217;s major sections [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&#038;blog=199192&#038;post=1252&#038;subd=jrotman&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jrotman.wordpress.com/2011/08/09/mapping-content-messages/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jrotman</media:title>
		</media:content>

		<media:content url="http://jrotman.files.wordpress.com/2011/08/istock_000014445509xsmall.jpg?w=300" medium="image">
			<media:title type="html">message in a bottle</media:title>
		</media:content>

		<media:content url="http://www.google.com/images/icons/ui/gprofile_button-32.png" medium="image" />
	</item>
		<item>
		<title>Got Content? Now What?</title>
		<link>http://jrotman.wordpress.com/2010/12/30/got-content/</link>
		<comments>http://jrotman.wordpress.com/2010/12/30/got-content/#comments</comments>
		<pubDate>Thu, 30 Dec 2010 04:34:43 +0000</pubDate>
		<dc:creator>jrotman</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[site strategy]]></category>
		<category><![CDATA[web copywriting]]></category>

		<guid isPermaLink="false">http://jrotman.wordpress.com/?p=1047</guid>
		<description><![CDATA[Got web content? Once we have  content what do we do with it? Creation Curation Implementation Evaluation Renovation Now that I have many pages of content, my job becomes a kind of constant caretaking, a lot of my responsibilities falling into the above categories. I can also start asking myself the following: Is any of [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jrotman.wordpress.com&#038;blog=199192&#038;post=1047&#038;subd=jrotman&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">jrotman</media:title>
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