This is the list of books I’ve read in the last of couple years–my “reading stream” (starting with the most recent). They help widen my lens on the world so I am better prepared to contribute fresh and interesting ideas:
The 50th Law, Robert Greene and 50 Cent
What Americans Really Want…Really, Frank Luntz
The Story Factor: Inspiration, influence, and persuasion through the art of storytelling, Annette Simmons
Words That Work: It’s Not What You Say, It’s What People Hear, Frank Luntz
Sunnyside, Glen David Gold
Everyday Survival: Why Smart People Do Stupid Things, Laurence Gonzales
The 50th Law, Robert Greene and Fifty Cent
What Americans Really Want…Really: The Truth About Our Hopes, Dreams, and Fears, Frank Luntz
Little Bets: How Breakthrough Ideas Emerge From Small Discoveries, Peter Sims
How to Write a Sentence: And How to Read One, Stanley Fish
MicroScript Rules: It’s not what people hear, it’s what they repeat, Bill Schley
The Art of Seduction: Robert Greene
Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services, Guy Kawasaki
Poke the Box, Seth Godin
In Pursuit of Elegance: Why the best ideas have something missing, Matthew May
Different: Escaping the Competitive Herd, Youngme Moon
Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath and Dan Heath
Food of a Younger Land: A portrait of American food–before the national highway system, before chain restaurants, and before frozen food, when the nation’s food was seasonal, regional, and traditional–from the lost WPA files, Mark Kurlansky
The Ultimate Sales Letter, Dan Kennedy
Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple), Jeffrey Kluger
The Art of Choosing, Sheena Iyengar
Priceless: The Myth of Fair Value (and How To Take Advantage of It), William Poundstone
Nudge: Improving Decisions About Health, Wealth, and Happiness, Richard Thaler and Cass Sunstein
How to Sell Anything to Anybody, Joe Girard
Marketing In the Age of Google: Your Online Strategy IS Your Business Strategy, Vanessa Fox
Deep Survival: Who Lives, Who Dies, and Why, Laurence Gonzales
Powerlines: Words that sell brands, grip fans, and sometimes change history, Steve Cone
Scientific Advertising: Claude Hopkins
Tested Advertising Methods, John Caples
Telling True Stories: A Nonfiction Writers’ Guide
Neuromarketing: Understanding the “Buy Buttons” in your customer’s brain, Patrick Renvoise and Christophe Morin
Don’t Make Me Think: A Common Sense Approach to Web Usability, Steve Krug
Power Hungry: The Myths of “Green” Energy and the Real Fuels of the Future, Robert Bryce
Sonic Boom: Globalization at Mach Speed, Gregg Easterbrook
Where Good Ideas Come From: The Natural History of Innovation, Steven Johnson
What Technology Wants, Kevin Kelly
The Big Rich: The Rise and Fall of the Greatest Texas Oil Fortunes, Bryan Burrough
Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and the Politics of World Trade, Pietra Rivoli
The Web Content Strategist’s Bible: Developing Content for Large-Scale Web Sites, Richard Sheffield
Content Strategy for the Web, Kristina Halvorson
Microtrends: the small forces behind tomorrow’s big changes, Mark Penn and Kinny Zalesne
Panic!: The Story of Modern Financial Insanity, Michael Lewis
The Best Technology Writing 2009, Steven Johnson
The Ascent of Money: A Financial History of the World, Niall Ferguson
Maps of the Imagination: The Writer as Cartographer, Peter Turchi
Landing Page Handbook: How to Raise Conversions, Marketing Sherpa
Myths of Innovation, Scott Berkin
Wordcraft: The Art of Turning Little Words Into Big Business, Alex Frankel
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words, Joe Vitale
Web Copy that Sells: The Revolutionary Formula for Creating Killer Copy Every Time, Maria Veloso
