Rage Against the Content Machine

Some gooroo, as Ben Settle calls them, is currently pitching an outsourcing training program that promises to show online entrepreneurs how they can outsource many of their needs to “English-speaking” persons for as little as $2.50/hour. Yes, that is two dollars and fifty cents per hour.

I’ve unsubscribed from this guy’s list.

I’m not his target audience.

And his target audience is not my target audience, because when it comes to content I am not pumping out volume crap for less than the price of a latte.

In this country the Federal Minimum Wage is $7.25/hour–3 TIMES what this guy thinks is OK to pay. So he’s outsourcing to the vastly underpaid in another country. My web content is proudly made in America. And I’d sling hash or wash cars before I’d put pen to paper for that.

I think it’s despicable that a so-called entrepreneur thinks it’s OK to undermine the value that experienced web writers, developers, web designers, and others bring to their business clients. I’m confident that he’d be insulted if anyone suggested he sell his services for $2.50.

Before some misguided and vastly over-rated person tries to convince you of automating your content or buying writing services as cut-rate as possible, take a few minutes to examine his or her business motives and how much you’re shelling out for the information or so-called “coaching.” I suspect you’re lining their pockets with your hard-earned cash.

If you were to take someone’s advice and outsource your web content project for this arbitrary $2.50, then you will certainly not get:

• a phone consult
• content development
• content strategy
• any discussion at all about content channels
• or content marketing
• short term and/or long term engagement with your business projects
• a writer at the end of the email, who answers your phone call
• name  of the person creating your content

Nope. You won’t get these services for $2.50/hour.  I don’t know about you, but my business is important and I don’t want crap associated with it. We’re all pinching pennies, but…

Buy American.

Get good work.

Guard your precious business.