I have a little fetish for QR codes and I’ve especially become fixated on the calls to action that are being used in combination with these not-so-odd-anymore codes.
List of qr codes and calls to action I’ve found so far:
Aetna: “See the proof and the savings at smarteris.aetna.com/estimator, or just scan the code.”
Asus Computer: {tiny smartphone icon} “SCAN HERE”
Bose: “Scan to learn more”
Buick LaCrosse: “ON YOUR SMARTPHONE, DOWNLOAD A QR CODE READER AND SCAN, OR GO TO LACROSSEBROCHURE.COM TO DISCOVER MORE.”
Bulova (watches): “visit us on Facebook”
Chase: “Scan to download”
Chicagoideas.com: “Is my idea a big idea?”
Columbia: “Scan to learn more”
Country Store (magazine): “See all the NEW selections this season! Just scan this barcode with your smartphone. Barcode scanners are FREE at your apps store.”
CVS (Flu Shot clinic): “Prefer to make an appointment? Scan with your phone to schedule an appointment. Any time, any day.”
Dow: “SEE THE SOLUTION BEHIND THE SOLUTION”
Geico: “Scan this code to get your free, no-obligation rate quote directly on your smartphone. A bar code reader app and a camera phone are required to scan code.”
Gentleman Jack (bourbon): “Download and print your own handsome gift wrapping and custom Gentleman Jack label at facebook.com/gentlemanjack or simply scan this code with your smartphone.”
Goldman Sachs: “Watch the story on your smartphone.”
Heinz Ketchup bottle: “Guess What You Could Win? Scan this code or, text PLANT to 57000″
iRobot: “Scan to learn more”
Microsoft Office: “Scan tag with a smartphone to learn about the Office 365 free trial. Download the free scanner app at http://gettag.mobi
MindWare: “Scan this QR code to see a product video.”
Newegg.com: “Scan here with your mobile device”
Porsche: “Get the free reader app at http://gettag.mobi.”
Samsung: “TELL US WHAT FILLS YOU WITH WONDER AND YOU COULD WIN ONE OF SIX SAMSUNG PRODUCTS! Snap this tag and submit your contest entry for a chance to win, or visit SamsungWorldExchange.com.”
SAS: “Scan the QR code* with your mobile device to view a video or visit sas.com/know for a free Harvard Business Review report.”
“*Requires reader app to be installed on your mobile device.”
Sephora: “SCAN + WATCH”
TAGHeuer: “SCAN. EXPLORE. FIND YOUR TAG HEUER”
Taleo: “SCAN. LEARN. TALEO.COM/KNOWS”
Tissot (Swiss Watches): “SCAN” “DISCOVER”
University of Virginia: “Darden students talk about being prepared to succeed. Ready.”
UPS: “For more high-tech industry insights, go to thenewlogistics.com/technology or snap the QR code.”
USPS: “Scan this QR code with your smartphone to see more cheer. If you need a QR reader, there are many free apps available for download. When you use the app, the code will take you to usps.com/cheer”
USPS: “Scan code with your smartphone for Approved Postal Provider locations near you or visit USPS.com/locator Visit your app store to download a QR scanner”
Verizon: “LEARN HOW TO TRANSFORM YOUR BUSINESS WITH VERIZON TECHNOLOGY.”
Victorian Trading Co. (magazine): “SIGN UP FOR FREE PRODUCT GIVEAWAYS!”
Related posts on QR Codes:
The Content Strategy Behind QR Codes
Do Your Customers Know How to Use QR Codes?
21 October, 2011
content strategy, web content