Wikipedia has started using a “Rate this page” box, incrementally rolling out the tool to more and more pages in the English version. According to Wikimedia, the tool’s intent is twofold: to give visitors the opportunity to help rate the actual quality of the content on a page, as well as share their own knowledge [...]
Archive | July, 2011
Build a Doorway to Exclusive Content Leveraging Google’s +1 Button
20 July, 2011
Besides recommending content, what is one way in which the Google +1 button may be a valuable tool for online business and marketers? I did pick up what I think could be a significant revelation while listening to one of Google’s YouTube presentations. Somewhere in between the narrator’s commentary on the evils of buying +1′s [...]
Get the Stress Out: Using Humor to Forge Trust and Convert
14 July, 2011
Is it my imagination or am I seeing more and more isntances of slight goofiness showing up on some websites. Even serious sites where you might spend hundreds of dollars on auto and home insurance or on a flight to Bora Bora for an amazing getaway? In these troubled times maybe some humor makes sense [...]
Milking Creative Juices from Other Web Mediums
5 July, 2011
My nephew is part ninja warrior, part blacksmith, part speed demon, part writer and artist, and part magician, hobbit, Yoda…He’s all over the place. And he believes he’s expert at everything. I’m not advocating that kind of cockiness and I hope with all my heart that he grows out of it or he’ll be a [...]
Writing the “About” Page
3 July, 2011
The “About” page is standard, right? Few websites you’ll see don’t have one. One problem, especially for businesses large and small: writing the about page tends to refocus the lens on you rather than your customer. So how can you strike a balance that doesn’t risk losing your customer? Tips when writing your About page: [...]
30 July, 2011
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