Change Your Tune…Tone

Ground Hog Day. Same old, same old. A warm, slimy, algae ridden pond…what is stagnation? Web copy is not intended to be any of the above. That’s the beauty of bits and bytes. They take to molding and shaping so well. And with the vicissitudes of the online ecosystem as bumpy as they are, it [...]

Does Your Online Business Need a Style Guide?

Style guide? Feel as though your writers, designers, developers fly by the seat of their pants, make the rules up as they go along, and sort of do their own thing (good or bad) with your sites and online content? It may all be good, but what happens when you have turnover? How weak kneed [...]

Link Bait Strategies

Michael Arrington’s (TechCrunch) article today on Fast Company’s hybrid link baiting-pyramid scheme whet my appetite to ferret out a few more innovative “bait” strategies that online businesses and companies are leveraging to drive traffic surges. Fast Company’s current ploy, dubbed “The Influence Project,” is fairly genius. Moral of the story….appeals to the ego work. Arrington [...]

Pin old photos onto Google Maps– cool end of week content

Infosthetics always has some visual curiosity, some new content notion. This one’s really cool: HistoryPin.

Nice way to handle jump links

Have a long page of informational web copy broken into subtopics that might benefit from using some jump links in the content? If you have some extra sidebar space, here’s a refreshing departure from the  typical. On the PowerToChoose.org website (screenshot below) you’ll see no ugly lists of bulleted hyperlinks clogging up prime real estate [...]