Persuasion Copy Gold

Daniel Levis in today’s Makepeace Total Package newsletter lays down some of the best copywriting credo I’ve read in one post anywhere in a long time. So much so that I feel it’s my DUTY to share. His post rivals some of the lengthy gobbledygook I’ve read in whole writing books… Here’s the article reprinted. [...]

Updated Massive List of Copywriters Tools

I’ve just updated the Massive List of Copywriters’ Resources page with a section on free Swipe File lists. This page is my ongoing project to which I regularly add tools and resources. But since I’m on the topic of swipe files and so many people want access to them I thought I’d mention a few [...]

Copy That Delivers On Customer Expectations

There are few places in web copy where the word “magical” can be effectively used to describe…anything. Like we really BELIEVE XYZ product is “magical….” But Apple claims just this in its advertising with the impending arrival of the iPad. “Magical and revolutionary product….” At first glance, I automatically go for the traditional connotations associated [...]

Copy Leftovers

Business improvement moment: When I write web copy I usually over-write the first time around. During the refining process I cut, modify, reorganize. In the past I’d cut with no thought to the potential loss. One day I wished I had the magical powers possible to snatch back the 200 word paragraph I’d cast forever [...]

Improving Web Copy

Is it perfect? Probably not. You can likely improve your site’s copy in any one of a number of ways–changes and improvements driven by market changes, competitors, your business needs and/or even your interests. Where to tweak: Improve the page title tag– this is the title that appears at the top of the browser pane, [...]

Google Landing Page

Ever notice that Google sometimes buys its own AdWords spots? Why would Google bother making ads like this? The search behemoth currently dominates search  with 65% + of the market (Comscore), but search per se no longer tells the whole Google story. The company has its feelers in various different tech industries, not the least [...]

Rapid Changes in Web Content: PuSH

In the last few months search has witnessed many changes/improvements, including integrating real-time search results. But even newer news — the PubSubHubbub–  promises to deliver BIG search results changes with deep ramifications for web content. The term “pubsubhubbub” is so dumb that I bet few outside the techie realm are actually paying attention yet. Shortened, [...]

Un-Sales Copy

“I think that giant American corporations should start asking themselves if the things they make are really, I mean really, better than the ordinary. Clearly, people want things that make their lives the way they wish they were.” Great quote to round off my day. Who said that remarkable thing? J. Peterman, of the J. [...]

Does Google Have To Buy EVERYTHING?

I have a small love affair with Picnik. I’ve used it a lot when I need a quick, powerful (and FREE) set of photo editing tools online. Today, Google HAD to go and buy Picnik. “Picking blackberries, painting sky…” Picnik, are you just one more notch on Google’s bedpost? (Google owns Picasa, an “image organizer” [...]